Bode Coffee Co. came to us when they were preparing to launch their mobile coffee trailer in Nashville, Tennessee. Because they were entering a relatively saturated market, it was extremely important for us to define a unique position, message, and visual identity that would automatically set them apart and make them appeal to their target market: students and young adults in the Nashville area. We began with an in-depth brand strategy, where together we created a custom mission, tagline, and position for the brand. Given our strategy, we landed on a visual direction that felt vintage, yet still current, that would appeal to both men and women. Our vision for the trailer was for it to be a "destination" coffee shop- somewhere that folks would seek out and return to because of their experience as well as the "Instagramable" visuals.
VINTAGE | UNISEX | CLASSIC | COOL