The dream design biz mentorship: Doors close 05/06/ 22

Currently booking March and April brand strategy + design projects


Magnetic brand experiences to increase conversions in your beauty or lifestyle business.

Brand Development, Design & Content

Meet our holistic approach to building custom brand experiences that allow our clients to book out their premium services and skyrocket their revenue.
learn about our method
Have you ever felt like the struggle to stand out is stealing your joy and stunting your business growth?

You founded your business to go your own way.

But these days, you’re glued to your Instagram feed, watching as your competitors build beautiful businesses and effortlessly snap up the clients you wanted.

Meanwhile, you’re over here...

Competing on price, forcing yourself into strategies that don’t feel right, trying to do it all on your own...and feeling like you’ll never be enough.

Here’s what I know...

There’s still room for you. I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.

Now, after years of helping good-hearted shops and service boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.

In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?

Psst—it absolutely is.

Imagine having the freedom to . . .

  • magnetically attract your most-aligned clients
  • book out your services with ease
  • unapologetically raise your rates
  • move into your dream studio or salon space
  • promote your business online with confidence
  • . . . all without having to sacrifice your values, beliefs, passions, or self-trust.

That's the power of our Holistic Brand Strategy™ method.

Wait a second . . .

What’s Holistic Brand Strategy™?

Think of it this way: we wouldn’t set out to build your dream home without a clear blueprint and a firm foundation.

The same applies to your business: that’s where strategy comes in.

Strategy is..
the blueprint for the brand you want to build
the foundation of an aligned and thriving business
the key to seeing returns on investments in your brand

. . . which is why we don’t design without it.

Our Holistic Brand Strategy™ method looks at your business as a whole to understand your value, clarify what truly sets you apart in your market, and create a magnetic messaging system and content marketing strategy so you can the impact you want to make on your clients and the world.

“Now I’m GROUNDED in my business.”

Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.

Katherine Haysbert
Women's Nutrition Consultant

“It was part of my INSTANT success.”

Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.

Rachel Proctor
Luna Extension Studio

“I feel more professional now.”

Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.

Jackie Hanafie
Humankind Advisory

“Clients reach out because they love our branding.”

Before working with Honey & Co., our brand felt discombobulated; now we have clients reaching out to us because they love our branding. Chelsea’s work goes above and beyond expectations. Every bit of it is infused with creativity, and our work together always felt like a partnership.

Rebekah Zepfel
Lemon & Honey Day Spa

Let’s take your brand from “one of many” to “the one.”

Ready to collaborate?

Let’s take your brand from “one of many” to “the one.”

Timeline: 4-9 weeks
Investment: From $8K USD

Tap into the true potential of your beauty or lifestyle business with a brand experience that magnetizes your target audience while staying true-to-you. Our comprehensive approach entails extensive brand development, brand messaging and brand identity design, culminating in the creation of your irresistible online presence that calls in your most ideal customers.

Holistic Branding

Brand Strategy, Identity Design & Content Strategy

You want to create a seamless brand experience that pulls out all the stops to set you apart as the clear choice in your space. You’re here to deepen your impact with a holistic brand that connects with your dreamiest clients and customers on the heart-level through your message, design, and content.

Get the details +
Timeline: 5-10 weeks
Investment: From $10K USD

Our holistic approach includes brand development, brand design and content strategy, culminating in the creation of your irresistible online presence that calls in your most ideal customers.

We’ll work closely over the course of 5-10 weeks to build out your visual identity, voice, and content system from the ground up. The first 3 weeks are dedicated to your strategy and message, followed by a custom design timeline of 1-6 weeks. Your experience ends with a final week of in depth content marketing consulting, strategy, and visual design so that connecting with your people will feel easier and more effective than ever.

Apply to work together

Holistic Web

Your online dream-home & storefront

Seamlessly connect your brand's essence with your online presence through a custom web experience. You're here to deepen the impact of your holistic brand with a seamless user experience that inspires loyalty and sales from dream customers.

Get the details +
Timeline: 8-12 weeks
Investment: From $8K USD + Branding Investment

Melt into the peace that comes with knowing that your website is working for you around the clock to call in ideal customers while skyrocketing your conversion rate.

We’ll work closely over the course of 8-12 weeks to build out an online dream-home that converts as beautifully as the design itself.

With an emotion-evoking online experience designed to increase your bottom line, you can finally forget about what your competitors are up to – because you’ll be too busy serving your dream clients and customers.

*Branding is a pre-requisite for this service.

Apply to work together

Your design experience is completely tailored to your needs; no two packages are the same. We’ll provide you with a custom quote for every visual touchpoint on your unique customer journey, so that connecting with your people will feel easier and more effective than ever.

Your custom quote will cover everything in the Holistic Brand Strategy™ above, plus design executions that could include:

Brand Identity Design
Pattern Design
Brand Textures
Brand Patterns
Custom Illustrations
Brand Guidelines

Business Cards
Hangtags and Labels
Guides and Booklets
Instagram Templates
Website Design

Holistic Brand Strategy & Brand Design packages start at $10K US.

Brand design timeline varies from 1-8 weeks based on package.

Website design is exclusively available for our branding clients and starts at $8K US.

Apply to work together

Our Strategy-First Method


Cue the living room dance party . . . it’s time to collaborate! We’ll send you an intake form so you can fill us in on where your brand is right now.

Initial Research + Strategy Session

We review your intake form, gather our research into a brief presentation, and hop on a deep-dive call with you to better understand your brand and target audience. Chelsea and her team will spend the next 2 weeks nerding out during dog walks and having aha moments in the shower as we develop your one-of-a-kind strategy.

Strategy Roadmap

This is where it gets real. We’ll send over your custom strategy roadmap for building a brand that stands out, then we’ll jump on a review call to ensure that each detail feels actionable and true to you.

Emotive Brand Design

If you’ve opted for design execution, we’ll spend the next 1-6 weeks translating your strategy into an aligned brand identity complete with your typography, colour palette, logo, and more. Not sure how you want it all to look? No problem. It’s our job to design a brand that connects with your audience – and we’re pretty sure you’ll be obsessed with it too!

Custom Website Design

If a new website is part of your design execution, we’ll get to work carrying your brand’s strategy and design into your business’s online home. We map out each section, plan your calls to action, and give you content writing prompts to make sure your site doesn’t just look good, but also drives sales.

Ongoing Design Support

As your business continues to grow, we’re here for all your design needs. We love supporting our clients through every season and stage of business!

We serve good-hearted shops + service boutiques, including . . .

Hair Salons
Floral Shops
Yoga Studios
Lifestyle Boutiques

Interior Designers
Coffee Shops
Day Spas
Wedding Vendors
Expert Consultants

Frequently Asked Questions

  • How do we get started?
  • Can you help me in “X” industry?
  • Can I come back to you for ongoing design projects?
  • Do you offer brand naming and copywriting?
  • How do we keep in touch throughout the project?

Frequently Asked Questions

  • Can I hire Honey & Co. to just design my logo or branding?
  • How do we get started?
  • Can I pay in installments?
  • Can I come back to you for ongoing design projects?
  • Do you offer brand naming and copywriting?
  • How do we keep in touch throughout the project?

“She made growing a brand fun, not stressful.”

Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.

Jordana Nazzicone

The market is full-up on cookie-cutter, copycat brands.

What the world needs is more of your magic.

And we have a feeling it’s gonna be pretty.

Apply to Work Together
Based in beautiful Victoria BC, Canada, serving worldwide.

Like hot takes, living room dance parties, branding advice, and rescue dog cuddles?

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