But these days, you’re glued to your Instagram feed, watching as your competitors build beautiful businesses and effortlessly snap up the clients you wanted.
Meanwhile, you’re over here...
Competing on price, forcing yourself into strategies that don’t feel right, trying to do it all on your own...and feeling like you’ll never be enough.
Now, after years of helping good-hearted shops and service boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
Psst—it absolutely is.
Think of it this way: we wouldn’t set out to build your dream home without a clear blueprint and a firm foundation.
The same applies to your business: that’s where strategy comes in.
Our Holistic Brand Strategy™ method looks at your business as a whole to understand your value, clarify what truly sets you apart in your market, and create a magnetic messaging system and content marketing strategy so you can the impact you want to make on your clients and the world.
Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.
Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.
Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.
Before working with Honey & Co., our brand felt discombobulated; now we have clients reaching out to us because they love our branding. Chelsea’s work goes above and beyond expectations. Every bit of it is infused with creativity, and our work together always felt like a partnership.
Tap into the true potential of your beauty or lifestyle business with a brand experience that magnetizes your target audience while staying true-to-you. Our comprehensive approach entails extensive brand development, brand messaging and brand identity design, culminating in the creation of your irresistible online presence that calls in your most ideal customers.
Brand Purpose
Core Values
Target Audience Profiles
Emotional Transformation Framework
Competitive Landmarking
Differentiation Model
Your Proprietary Method
Brand Positioning Framework
Complete Messaging System
Brand Voice and Tone
Photography Direction
Strategic Art Direction
Brand Purpose
Core Values + Commitments
Target Audience Profiles
Emotional Transformation Framework
Competitive Landmarking
Differentiation Model
Proprietary Method Framework
Brand Positioning Framework
Complete Messaging System
Brand Voice and Tone
Photography Direction
Strategic Art Direction
You want to create a seamless brand experience that pulls out all the stops to set you apart as the clear choice in your space. You’re here to deepen your impact with a holistic brand that connects with your dreamiest clients and customers on the heart-level through your message, design, and content.
Our holistic approach includes brand development, brand design and content strategy, culminating in the creation of your irresistible online presence that calls in your most ideal customers.
We’ll work closely over the course of 5-10 weeks to build out your visual identity, voice, and content system from the ground up. The first 3 weeks are dedicated to your strategy and message, followed by a custom design timeline of 1-6 weeks. Your experience ends with a final week of in depth content marketing consulting, strategy, and visual design so that connecting with your people will feel easier and more effective than ever.
Brand Purpose
Core Values
Target Audience Profiles
Emotional Transformation Framework
Competitive Landmarking
Brand Positioning
Unique Method Framework
Messaging System:
Taglines, Headlines, Key Statements
Sensory Brand Experience
Brand Voice and Tone
Photography Direction
Art Direction
Full Logo Suite
Brand Marks
Typography Suite
Service or Program Branding
Colour Palette
Colour Palette
Illustrations
Patterns
Textures
In-Depth Usage Guidebook
Brand Pillars
Content Topics
Customer Psychology Map
48+ Content Marketing Concepts
Calls to Action
Instagram Post Templates
Profile Pictures
Story Backdrops
Highlight Covers
Launch Grid Design
Seamlessly connect your brand's essence with your online presence through a custom web experience. You're here to deepen the impact of your holistic brand with a seamless user experience that inspires loyalty and sales from dream customers.
Melt into the peace that comes with knowing that your website is working for you around the clock to call in ideal customers while skyrocketing your conversion rate.
We’ll work closely over the course of 8-12 weeks to build out an online dream-home that converts as beautifully as the design itself.
With an emotion-evoking online experience designed to increase your bottom line, you can finally forget about what your competitors are up to – because you’ll be too busy serving your dream clients and customers.
*Branding is a pre-requisite for this service.
Website Strategy
Copy Map with custom writing prompts for you or your copywriter
Wireframes
Full Design & Development in Webflow, Showit, or Shopify
Your design experience is completely tailored to your needs; no two packages are the same. We’ll provide you with a custom quote for every visual touchpoint on your unique customer journey, so that connecting with your people will feel easier and more effective than ever.
Brand Identity Design
Pattern Design
Brand Textures
Brand Patterns
Custom Illustrations
Brand Guidelines
Business Cards
Signage
Hangtags and Labels
Guides and Booklets
Instagram Templates
Website Design
Holistic Brand Strategy & Brand Design packages start at $10K US.
Brand design timeline varies from 1-8 weeks based on package.
Website design is exclusively available for our branding clients and starts at $8K US.
Cue the living room dance party . . . it’s time to collaborate! We’ll send you an intake form so you can fill us in on where your brand is right now.
We review your intake form, gather our research into a brief presentation, and hop on a deep-dive call with you to better understand your brand and target audience. Chelsea and her team will spend the next 2 weeks nerding out during dog walks and having aha moments in the shower as we develop your one-of-a-kind strategy.
This is where it gets real. We’ll send over your custom strategy roadmap for building a brand that stands out, then we’ll jump on a review call to ensure that each detail feels actionable and true to you.
If you’ve opted for design execution, we’ll spend the next 1-6 weeks translating your strategy into an aligned brand identity complete with your typography, colour palette, logo, and more. Not sure how you want it all to look? No problem. It’s our job to design a brand that connects with your audience – and we’re pretty sure you’ll be obsessed with it too!
If a new website is part of your design execution, we’ll get to work carrying your brand’s strategy and design into your business’s online home. We map out each section, plan your calls to action, and give you content writing prompts to make sure your site doesn’t just look good, but also drives sales.
As your business continues to grow, we’re here for all your design needs. We love supporting our clients through every season and stage of business!
Naturopaths
Hair Salons
Floral Shops
Yoga Studios
Lifestyle Boutiques
Interior Designers
Coffee Shops
Day Spas
Wedding Vendors
Expert Consultants
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
Come hang with me on instagram
@honeyandcocreative