The dream design biz mentorship: Doors close 05/06/ 22

Currently booking March and April brand strategy + design projects


Unlock Your Brand's Unique Magic and Stand Out in a Crowded Market

a holistic approach to brand strategy, messaging and design rooted in human emotion
Have you ever felt like the struggle to stand out is stealing your joy and stunting your business growth?

You founded your business to go your own way.

But these days, you’re glued to your Instagram feed, watching as your competitors build beautiful businesses and effortlessly snap up the clients you wanted.

Meanwhile, you’re over here…

competing on price forcing yourself into strategies that don’t feel right trying to do it all on your own

. . . and feeling like you’ll never be enough.

Here’s what we know:

There’s still room for you.

I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.

Now, after years of helping good-hearted shops and service boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.

In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?

Psst—it absolutely is.

Imagine having the freedom to . . .

  • magnetically attract your most-aligned clients
  • book out your services with ease
  • unapologetically raise your rates
  • build a team you can count on
  • make the impact you’ve been dreaming about
  • . . . all without having to sacrifice your values, beliefs, passions, or self-trust.

That’s the power of our Holistic Brand Strategy™ method.

Wait a second . . .

What’s Holistic Brand Strategy™?

Think of it this way: we wouldn’t set out to build your dream home without a clear blueprint and a firm foundation.

The same applies to your business: that’s where strategy comes in.

Strategy is..


the blueprint for the brand you want to build

the foundation of an aligned and thriving business

the key to seeing returns on investments in your brand

. . . which is why we don’t design without it.

Our Holistic Brand Strategy™ method looks at your business as a whole to understand your value, clarify what truly sets you apart, and map out a plan for the impact you want to make on your clients and the world.

Here’s how Holistic Brand Strategy™ is changing the game for our clients . . .

“I feel grounded in my business, and more people are approaching me about my services.”

Katherine Haysbert

Nutrition Consultant

“I’m finally commanding the right clients and price points.”

Krystal Reinhard


“It’s allowed me to put all my focus on building my business, making money, and growing clients.”

Rachel Proctor

Luna Extension Studio

“I feel more professional.”

Jackie Hanafie

Humankind Advisory

“It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand's direction and values.”

Jordana Nazzicone


Ready to partner up? Let’s take your brand from “one of many” to “the one.”

Ready to collaborate?

Let’s take your brand from “one of many” to “the one.”

Part one: Brand Foundations

Holistic Brand Strategy™ & Brand Messaging

Let’s create your custom plan for a brand that stands out and succeeds. With your Brand Strategy Roadmap in hand, you’ll walk away with clarity on how to achieve your business goals and connect with your people on a deeper level – no matter how crowded your market feels.

See details +
Brand Strategy Roadmap includes:

Brand purpose
Core values
Target audience profiling
Competitive landmarking
Unique differentiator
Positioning framework

Core messaging
Voice and tone
Photography direction
Design direction
Preliminary colour palette

3 week timeline

$5,000 US (payment plans available)

*Brand strategy is non-inclusive of design execution (see next offering)

Apply to work together
Part two: The Dream Home Build

Custom Brand Identity and Website Design

You want a strategy for standing out and the brand image to bring it all to life. We’re here for it.

With emotion-evoking visuals designed to increase your bottom line, you can finally forget about what your competitors are up to – because you’ll be too busy serving your dream clients and customers.

See details +

Your design experience is completely tailored to your needs; no two packages are the same. We’ll provide you with a custom quote for every visual touchpoint on your unique customer journey, so that connecting with your people will feel easier and more effective than ever.

Your custom quote will cover everything in the Holistic Brand Strategy™ above, plus design executions that could include:

Brand identity design
Logo design
Typography selection
Colour palette
Pattern design
Brand art or texture
Brand guidebook

Business card design
Signage design
Hangtag design
Guides or booklets
Packaging design
Instagram graphics
Website design

For a custom project quote and timeline, apply to work together.

Apply to work together

Our Strategy-First Method


Cue the living room dance party . . . it’s time to collaborate! We’ll send you an intake form so you can fill us in on where your brand is right now.

Initial Research + Strategy Presentation

We review your intake form, gather our research into a brief presentation, and hop on a deep-dive call with you to better understand your brand and target audience. Chelsea will spend the next 2-3 weeks nerding out during dog walks and having aha moments in the shower as we develop your one-of-a-kind strategy.

Strategy Roadmap + Design Proposal Delivery

This is where it gets real. We’ll send over your custom strategy roadmap for building a brand that stands out,  then we’ll jump on a call to chat about how we could bring it all to life in the design phase.

Emotive Brand Design

If you’ve opted for design execution, we’ll spend the next 6-8 weeks translating your strategy into an aligned brand identity complete with your typography, colour palette, logo, and more. Not sure how you want it all to look? No problem. It’s our job to design a brand that connects with your audience – and we’re pretty sure you’ll be obsessed with it too!

Custom Website Design

If a new website is part of your design execution, we’ll get to work carrying your brand’s strategy and design into your business’s online home. We map out each section, plan your calls to action, and give you content writing prompts to make sure your site doesn’t just look good, but also drives sales.

Ongoing Design Support

As your business continues to grow, we’re here for all your design needs. We love supporting our clients through every season and stage of business!

We serve good-hearted shops + service boutiques, including . . .

Hair Salons
Floral Shops
Yoga Studios
Lifestyle Boutiques

Interior Designers
Coffee Shops
Day Spas
Wedding Vendors
Expert Consultants

Frequently Asked Questions

  • How do we get started?
  • Can you help me in “X” industry?
  • Can I come back to you for ongoing design projects?
  • Do you offer brand naming and copywriting?
  • How do we keep in touch throughout the project?

Frequently Asked Questions

  • Can I hire Honey & Co. to just design my logo or branding?
  • How do we get started?
  • Can I pay in installments?
  • Can I come back to you for ongoing design projects?
  • Do you offer brand naming and copywriting?
  • How do we keep in touch throughout the project?

“She made growing a brand fun, not stressful.”

Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.

Jordana Nazzicone

The market is full-up on cookie-cutter, copycat brands.

What the world needs is more of your magic.

And we have a feeling it’s gonna be pretty.

Apply to Work Together
Based in beautiful Victoria BC, Canada, serving worldwide.

Join our newsletter for regular affirmations and real talk to help you build a brand that stands out.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Come hang with us on instagram