We’ll go through the below pillars sequentially at first, and then revisit them as needed as we adapt and continue to re-imagine as our time unfolds.
POSITIONING YOUR BRAND
Defining a unique position for your design studio in the market is typically the first overarching task that we’ll take on as a team. Your positioning is something that seeps through into every area of your business:
who you target,
how you target them,
what you offer,
how you offer it,
and so on.
This is one of the most rewarding things we’ll do together as it helps set the stage not only for our time together, but for your business trajectory moving forward for years to come.
OFFERS AND UNIQUE METHOD
After we’ve defined where you shine in the market, we’ll look at your offers and processes to ensure that they align with your positioning. Our goal is to ensure that what you offer, and how you offer it, feels irreplaceable to your target audience. Here, we’re looking to:
build in more efficiency,
increase client results,
create a seamless and luxurious experience,
and sometimes, craft a proprietary method or framework to further support your positioning.
MARKETING AND CLIENT ACQUISITION
When our groundwork is laid in pillar one and two, we move into creating custom marketing and acquisition strategies that align with your personality, preferences, lifestyle and… You guessed it; positioning! We take a holistic approach to building strategies and systems that feel good at your unique stage of business and life, and make it a priority to create foundations that can move and grow with you, even after our time together is over.
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