Made for You.

The Process


Getting to know you, your brand and your goals. Our consultation, design questionnaire, and market research will take place throughout this period. The fun part begins with a project moodboard to get the creativity flowing and to ensure we are on the same page.


This is where the magic happens. I will use this time to craft and curate design concepts that reflect your brand and goals that we have established together in the first phase.


I will share the design concepts with you, giving you opportunity to request a revision. When we are both happy with the concepts, I will refine and finalize the work. I ensure that you are provided with a beautiful, cohesive and lasting design.


This is where you share and celebrate your brand new design. This is your opportunity to evoke connection with your audience by showing off what you’re all about through simple, classic, and refined design.

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Consistently beautiful design at all touch points is key to building trust and loyalty within your audience.


Logo Design

2 weeks

INVESTMENT starting at $700 USD

Logo identity design for the small business on a budget. This package provides you a great base to launch your business with an outstanding logo.


Initial consultation

Creative brief for style discovery refinement

1 hour phone creative brief exploration

Curated design moodboard

Primary logo design- 3 design concepts to choose from

Alternate logo- a secondary logo variation

Customized colour palette (HEX, RGB + CMYK codes)

Brand logo font, complimentary font, and copy font recommendations


Brand Identity Design

4 weeks

Investment starting at $1200 USD

Full brand discovery, design, and development for companies who are serious about developing a purposeful and consistent brand that is built to last. Through this process you will be given both a beautiful brand and the tools to carry your branding with you into all future endeavors; such as marketing, web, or social media design.


Initial consultation

Creative brief for brand discovery and refinement

1 hour phone brand development session

Curated brand moodboard

Primary brand logo- 3 design concepts to choose from

Alternate logo design

Favicon + submark(s)

Custom colour palette with two revisions

Brand logo font, complementary font, + copy font suggestions

Brand texture and graphic elements (project dependent)

Branding board: a beautiful display of all branding elements giving you a great overview of your brand image

Branding style guide: a comprehensive guide on proper usage of branding details (HEX, RGB + CMYK codes, font spacing, etc.)

Sample mockups to show you realistic examples of how your new branding can be used

Branding style board + moodboard for Vitamin Sea, SUP Yoga.

Branding style board + moodboard for Vitamin Sea, SUP Yoga.


Custom Graphic Design

Please enquire for a custom quote and timeline

An excellent way to bring your new brand to life is through cohesively and beautifully designed digital or print material.

including but not limited to:

Packaging design

Business cards

Social media graphics

Facebook ads

Pinterest graphics

Letterhead design

Label or tag design

Flyers or print ads


Website Design

6 weeks


Custom development of a beautifully designed, minimal, and responsive Squarespace website.


Initial consultation

Content outline

Template of choice

Home page design

Customized font and colour selection

Up to 4 additional styled pages (contact, about, testimonials etc.)

Integration with social media channels

Personalized and recorded tutorial on editing and navigating your site


Website add ons:

Custom designed and branded website graphics

Hand illustrated icons

E-commerce set-up

Blog or portfolio set-up

Copywriting or stock photography selection


Designer Retainer Program


INVESTMENT starting at $500 usd / MONTH

Ongoing support for businesses who require design services on a regular basis. This package allows your business the comfort and reliability of having an in house designer, completely remotely. This service is hugely beneficial to ensure consistency and professionalism across all visual customer touch points, increasing trust and loyalty over time.


Retainer rate includes a specific number of hours or projects, client dependent.

Project examples: newsletters, social media graphics, facebook ads, menus