Jill Shaffer Photography
Jill Shaffer is a family and newborn lifestyle photographer from Orange County, California.
Jill’s target audience are working and new momma’s looking for some real, authentic, and memory capturing photographs. Jill is a fun and playful momma of two, and sometimes even likes to bring her own little one’s along as camera helpers.
With Jills branding and site, our goal was to create an overall brand identity that resonated will Jill as a person and would also be intriguing for her target audience. Because Jill has a very relaxed and playful vibe about her, it made a lot of sense to go playful on her logo. This style solidifies that Jills work is in-the-moment, not “posed”; in turn attracting mom’s and families who don’t take themselves too seriously and might prefer fun and memorable over “perfect” photos. Something super special about Jill’s branding is that her personal friend actually hand-lettered her name for her- making the logo/ icon part of this project a totally fun collab!
Jill’s website is very simple, user-friendly, and clean. The bright white frame and minimalist details act as the perfect backdrop to her stunning photographs. What you don’t see here is actually a really cool e-commerce integration we set up where her clients will be sent a link to pay for their deposit + final payment for their session (within her website.). We also created two “hidden” welcome document pages, sent as links to new clients in the different types of shoots that she does.