Peek into the process

Consistently beautiful design at every touch point is key to building trust and loyalty within your audience.

 

The Branding Process

Your branding is one of the most valuable investments you can make into the future of your business.

 

01 DISCOVER

Getting to know you, your brand and your goals. We start off with a friendly consultation, followed by a branding questionnaire, strategy session and competitive research. The discovery phase is topped off with a brand moodboard to visually inspire and ensure we are on the same page.

02 CREATE

This is where the magic happens. During this time, I design identity concepts that reflect the brand strategy that we have established together in the discovery phase. I will present two brand concepts, each accompanied by recommended type suite and colour palette.

03 REFINE

The design concepts will be shared with you in a PDF presentation. During this period, we will collaborate to refine one of the design concepts to align perfectly with the brand strategy and your vision. With up to two refinements on the chosen concept, it is packaged up for you to “take home!”

04 EVOKE

Your brand design is finalized and ready to be shared with your tribe! You will recieve a brand style board PDF as a beautiful summary of all brand elements created, as well as full brand guidelines (package dependant). Release your new strategic identity in to the wild and connect with your people!

 

 
 
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The Website Process

Your website is your virtual storefront. Make a good first impression.

 

01 Discover

Getting to know you, your brand and your goals. We start off with a friendly consultation, followed by a website questionnaire, strategy phone session and competitive research. The discovery phase is topped off with a project moodboard to visually inspire and ensure we are on the same page.

02 Plan

This phase is your time to shine. I will provide the tools and guidance needed to map out your content in an organized way. You will receive a customized copy outline and shared folder for your website visuals. Together, we will strategically choose the best template and aesthetic style for your brand.

03 Design

Relax, I got this. During design week, I take full reigns strategically developing a website that is both user friendly and visually beautiful. With the help of our established strategy and your content map, by the end of the week you will own a website that effortlessly resonates with and woos your tribe.

04 Launch

During this week we will communicate and collaborate on all website finishing touches. This gives you ample space to request design refinements. We will then set up your domain, connect your social media, and officially hand over your new site with a custom recorded video tutorial on how to use your new site.