Make your mark (literally) on the design industry.

A 1:1 coaching program that helps you position, market, and sell out your dream offers to dream clients with confidence.

End the cycle of getting bogged down in the daily details and second-guessing almost-everything about your business.

With daily support over the next six months, you'll transform your studio into a high-paying client magnet with customized positioning, marketing, and sales strategies that feel like you.

Hone in and market your unique expertise

Stand out in the design industry

Structure for profitability + growth

You founded your design studio out of a passion for the craft, and a desire for more freedom, right?

If that was the goal, but lately, business feels a little different than initially pictured, and a lot more… Like this?

  • Feeling overworked and undercompensated for the business problems you know you're solving
  • Under-pricing and over-comitting to stay competitive, but burning out as a result
  • Being at the whim of your inbox, Instagram account, and unpredictable schedule or lead flow
  • Feeling lost in a sea of “me too” mesaging – wanting to finally create a compelling message that stands out and sets you apart to the right clients
  • Having a sense of wanting to do more with your business – like honing your positioning, launching something new, or expanding your team

You deserve a life, business, and client-base that fuels you, and allows you to…

01
Feel in control:

of your schedule, your projects, your income, and your wellbeing. In DDBM,  I’m here to support you in building a business around your life, not a life around your business.

02
Become irreplacable:

We’ll work together to position your studio and align your offer suite with your ideal clients in a way that allows you to become their ride-or-die problem solver.

03
Pour into your zone of genius:

If growth and scaling feel like the right next step for you, we’ll work together to create your dream-team support system so you can stay doing only the work you adore.

It’s time to simplify, double down on your strengths, and receive the support you deserve to move towards your big-picture goals.

Apply for 1:1 Mentorship

It is possible for you to confidently:

  • Show up for yourself and your business consistently in your marketing

  • Raise your rates and price your projects in a way that reflects the value you deliver

  • Adopt a sales strategy and process that feels amazing for you and your potential clients – never ever icky

  • Create an effective marketing strategy that embraces your personality and natural energy – and feels F U N

  • Become your dream clients’ top choice through a strong positioning strategy

  • Hire your dream team members if you have goals to expand (or just to delegate the things you don’t love!)

  • Structure your days in a way that puts your wellbeing first - hello healthy boundaries!

  • Effortlessly communicate the value you uniquely bring to your dream clients business’

book a clarity call

Cahlia Southon, South Co. Studio

“I found my love and passion for my job again”

It's really hard to articulate how something has impacted your world when you don't recognize the person or business you used to be haha.

Here's a list of everything I gained from working with you:
+ The ability to identify who is and who isn't my ideal client
+ The strength to say "no" and to have boundaries
+ The confidence to charge what I want and see the value in it
+ A streamlined process
+ A good marketing strategy with content pillars
+ MONEY. Hahahaha. I earned money, by implementing what we worked through
+ The confidence and skills to implement a sales call
+ A love for celebrating the wins, no matter how small
+ A business that I am proud of and is super successfull
+ A friend, duh!

And my GOD, have I grown in my confidence, mindset and realising my own worth. DAMNNNN! I'm a whole new person. I also raised my prices exponentially, set my boundaries in place, defined and redefined my ideal audience, created a freebie, grew in my confidence, nailed my processes, added new services and so much more. I found my love and passion for my job again. I found balance. I found me.

JANELLE OLAYVAR, honeyfig studio

“You need her in your life, like yesterday!

Working with Chelsea was the most invaluable experience I've had in my business. She's helped me identify my unique place and purpose in the brand + web design industry - it can be hard when there are so many talented designers in the field that you look up to that you can feel like you don't belong or you don't bring value.

She helped uncover the nuances in how I operate in my business that really give my business that magic spark (or place) in the industry. I now feel extremely confident in who my target audience is, what their pain and pleasure points are, what they're struggling with and how I can help them. When you know that information and what that magic spark is about your business, you get SO much clarity and confidence in yourself and your business and everything else just comes so smooth and natural.

Chelsea made the biggest impact in my business and she really helped me grow as a business owner. You need her in your life, like yesterday!

SAMARA, Samara bortz design

"I've more than tripled my package prices and am about to raise them again."

Before working with Chelsea, I had a lot of fear and hesitation surrounding what to charge for my work, the kinds of people I could best serve, and what makes my design business unique from the seventeen million other designers on Instagram.

With her mentorship and support, my business has COMPLETELY shifted. In just six months, I've more than tripled my package prices and am about to raise them again. I've hired team members, outsourced additional support, and expanded my services.

At the start of our time together, Chelsea asked me to make a list of my dream clients - approximately 10-12 people I would love to work with. Now, just six months later, I have actual projects booked with TWO of those people. The power of manifestation? Yes. But also - the power of a truly aligned, supportive, actionable coaching experience.

Edila Stace-Smith, Blank Tela Studio

“You have something really special about you, Chelsea, that allows you to see people for who they are...”

I am so happy with all that we accomplished from figuring out my ideal client, launching a new service, launching a freebie, working on marketing plans, copywriting and all the endless design knowledge tips you shared with me. BUT the thing that I am most grateful for to have gained from you is all the mindset shifts and knowledge that you helped me with.

I would say 80% of our mentorship was mindset and I am so glad it was because without a healthy mindset the other things would have never fallen into place. Every time I had a mindset issue the feeling of being reassured and just guided by you always made me feel so much better and that I could confidently manage the situation.

You have something really special about you, Chelsea, that allows you to see people for who they are and guide them based on what is best for them not only as a business but as a human being.

Charlie Sampson, Dear.d.lilah

“...her delivery of the things I needed to hear most, at the exact time I needed to hear them, was just... pure MAGIC.”

Chelsea was the first person to truly stand up for me as a designer. Before working with her I was so unsure of the value of my potential... but right from the get-go Chelsea blew me away with how strongly she believed in me. Straight away I just KNEW she had my back – like I could seriously count on her. Chelsea is caring but honest.

And her delivery of the things I needed to hear most, at the exact time I needed to hear them, was just... pure MAGIC. I cannot thank her enough for helping me let go of the things that were seriously keeping me small. No more will I allow anything into my life that isn't aligned with both my values and dreams. I cannot recommend Chelsea as a coach (and friend) more highly – she is the real deal!

Next story
introducing

The Dream Design Biz Mentorship

The 1:1 mentorship program to expertly position, market, and book out your dream offers to your dream clients with confidence.

  • 6 months of weekly 1:1 zoom calls for consistent high-level support

  • Text/ voice memo coaching between calls in Voxer

  • Instant access to “The One,” my brand positioning course for service pros

  • An open door to my studio processes, strategies and systems

apply now

The Dream Design Biz Mentorship Pillars

01

Mindset and work/life design

Your biggest asset (and hindrance) is your mindset. Together, we'll pull back the layers of your belief system that may be holding you back from reaching your goals, as well as redefine the kind of life and relationship with your business you'd like to hold.

02

Offer and method design

Our goal is to ensure that what you offer, and how you offer it, feels irreplaceable to your target audience. Together, we'll be able to build in more efficiency, hone in on your proprietary process, and create a seamless client experience that increases client results.

03

Positioning: Your studio + services

Together, we'll define a unique position for your design studio in the market. This entails creating a strong message for your brand that magnetically attracts the right kind of client to your services.

04

Your holistic marketing system

Together, we'll take a holistic approach to building strategies and systems that feel good at your unique stage of business and life, and make it a priority to create foundations that can move and grow with you, even after our time together is over.

My mentorship clients accomplish incredible things, like…

book your clarity call

"When I started working with Chelsea, I had actually recently been diagnosed with an autoimmune disease and I thought my business was done. I thought I was going to have to stop working because of my health, but she met me right where I was at. She helped me re-imagine my business and actually restructure so I could work fewer hours, but still make just as much as I was making before so that I could continue doing what I love despite what was going on at that time in my life."

Claire, Blooming Design Co.
your next steps

Feeling ready to dive in?
Getting started is simple.

01. fill out the short application form and book your clarity call

Hit the button below to apply for the Dream Design Biz Mentorship + book in your free clarity call. We'll hang out on Zoom for 30 minutes to discuss your goals and how we'll collaborate in DDBM to reach them.

02. paperworK + kick-off deep-dive

After the paperwork, you'll book in your initial 90-minute kick-off call for a 1:1 deep dive on your business and goals. You'll also gain instant access to my brand positioning course for service-pros, so you can start learning right away!

03. lock in your weekly meeting time

After our initial 90 minute kick-off call, we'll meet on a weekly basis for the next six months for 45 minutes. Between calls, just reach out in Voxer for coaching support day-to-day.

apply today

WINS IN THE WILD

DDBM Investment Options

SINGLE PAYMENT FOR 6 months of 1:1 COACHING

$7300 US

save $200 by paying in full
application form

Payment Plan FOR 6 months of 1:1 COACHING

6 monthly installments of

$1250 US

application form

Hey, my fellow design studio ownin' BFF with big plans...

I'm Chelsea, and I’m here to help you grow with more confidence than ever before.


When I first started Honey & Co. four years ago, I vividly remember stayng up at night trying to "crack the code" as to why certain studios seemed to have it all together – the clients, the process, the consistency in work...

While I was over here drowining in strategies and courses, still left feeling as confused and lonely as when I started.

I would wonder if they were just more “cut out” for business ownership than I was. And, if they were, maybe I should just try to replicate what they were doing instead of sitting around feeling defeated. Can you relate?

But, to be honest, trying to replicate what seemed to be working for other studios slowed me down, and did a huge number on my confidence and self worth.

What I came to realize, though, is just how opposite of “one size fits all” running a deisgn business really is – in an online space that would love to convince you otherwise.

In a space that tells you what you should be doing to be successful, I made it my mission to create a program that provides customized support and strategy to help you gain control of your marketing, your projects, and your process – in a way that fully honors who you are.

I created DDBM  as the program that I wish existed in my first few years of design-business-ownership. It’s the close-knit support you crave, paired with the accountability and external perspective thats needed to really move the needle for your goals in a big way – over the course of the next six months.

What sets DDBM apart?

No curriculum here + no time spent on the things you don’t need – all the work we do is custom to your unique goals.

molded around your goals

Not another “to do” item on your list – we meet weekly so we can collaborate to get the majority of your “homework” in coaching done while on our calls.

Not yet another task on your list

The tools you’ll learn and the strategies we develop together will support you for years to come and as you continue to grow in your business after coaching is over.

years long return on investment

Wondering if The Dream Design Biz Mentorship is a good fit for you?

DDBM could be for you if...

✓ You're a small-to-mid size design studio owner who's ready to move past the start-up phase with high-touch 360° support that adapts and grows with you.

✓ You’re a 9-5 designer who’s ready to go full time freelance and seeking the support you need to finally break out on your own.

✓ You'd love to work with a mentor who marries mindset work, marketing, systems, and strategy.

✓ You're confident in your design skills, but you've been craving support to create sustainability and growth in the next chapter of your studio.

✓ You'd love an open, supportive space to lean into as you experiment, play, and grow (no idea is too big here!).

✓ You're interested in building a sustainable business rooted in your values, over trying to fit into a quick-fix framework to make 6 figures.

DDBM might not be for you if...

You’re not a designer (graphic, brand, interior)

You don’t yet have a business (check out my course, The One, for support in laying the foundation of your brand)

You prefer learning via self-study courses or in a group

You don’t feel comfortable digging deep into your mindset and self image to break past blocks that might be holding you back from growing

OH SHOOT, IT’S FOR ME! →

Kind words from past and current clients.

ceara Maguire, Wild cove creative

"Chelsea helped me create new lead generation processes, improve my marketing tactics, but most of all she helped me to feel confident in my business.

By the time we finished our work together, I had sent a proposal for 3x what I would have charged at the start of us working together. Not because I wanted more money, but because I understood the value of what I was providing my clients and the transformation that I could help them achieve in their own business.

Chelsea has a wealth of knowledge around running a design business and she doesn’t just tell you what you should be doing, she helps you discover the best steps to take for the success of your own business. I feel so much more capable and I’m certain my business will succeed."

Lydia, Lydia wolter studio

"Chelsea is incredibly thoughtful, kind, and knowledgeable. Chelsea’s ability to uncover unique solutions and opportunities while also guiding you to discover your own answers is amazing.

She helped me with so much from my mindset and perspective, to creating new marketing strategies, to refining/improving service offerings, and so much more.

I am so grateful to have had her support over the last six months and I cannot recommend her enough."

Brooke VaNSCHAICK, Flora Creative co.

“Working with Chelsea gave me the time, space, and strategy to hone in with confidence on who I am as a brand, and who I'm best suited and most passionate to serve.

She helped me position my business around effectively and strategically communicating my values to my ideal clients, which through her process, we discovered are photographers and florists. She helped me understand the immense value I deliver and promise to my clients, and how to go about talking about it through my content without sounding salesy or unlike myself.

Her process helped me dial in on what makes me unique as a business owner, and gave me permission to lean into my differences, which I now realize are ultimately key reasons why my clients choose me.

She encouraged me to stay true to myself and to avoid following trends that don't feel aligned – which has served as such a great reminder to stay true in everything that I do and trust my vision to guide my growth."

ceara Maguire, Wild cove creative

"Chelsea helped me create new lead generation processes, improve my marketing tactics, but most of all she helped me to feel confident in my business.

By the time we finished our work together, I had sent a proposal for 3x what I would have charged at the start of us working together. Not because I wanted more money, but because I understood the value of what I was providing my clients and the transformation that I could help them achieve in their own business.

Chelsea has a wealth of knowledge around running a design business and she doesn’t just tell you what you should be doing, she helps you discover the best steps to take for the success of your own business. I feel so much more capable and I’m certain my business will succeed."

Lydia, lydia wolter studio

"Chelsea is incredibly thoughtful, kind, and knowledgeable. Chelsea’s ability to uncover unique solutions and opportunities while also guiding you to discover your own answers is amazing.

She helped me with so much from my mindset and perspective, to creating new marketing strategies, to refining/improving service offerings, and so much more.

I am so grateful to have had her support over the last six months and I cannot recommend her enough."

Brooke VaNSCHAICK, flora creative co.

“Working with Chelsea gave me the time, space, and strategy to hone in with confidence on who I am as a brand, and who I'm best suited and most passionate to serve. She helped me position my business around effectively and strategically communicating my values to my ideal clients, which through her process, we discovered are photographers and florists. She helped me understand the immense value I deliver and promise to my clients, and how to go about talking about it through my content without sounding salesy or unlike myself. Her process helped me dial in on what makes me unique as a business owner, and gave me permission to lean into my differences, which I now realize are ultimately key reasons why my clients choose me. She encouraged me to stay true to myself and to avoid following trends that don't feel aligned – which has served as such a great reminder to stay true in everything that I do and trust my vision to guide my growth."

Are you ready to become the badass CEO your studio deserves?

Whether you’re ready to go full-time in your design business, start getting visible while still feeling like *you*, or get the support and strategy you need to stand out to dream clients so you can sustainably grow, I'm here to help you make it happen.

Not ready to enroll yet but wanna get in on some free DIY content?

The booked OUt design Studio Challenge

A free 3 day challenge to build the foundation of your irresistible studio, setting you well on your way to a schedule booked out with aligned client projects.

Day one: Unlocking Your Magnetic Mindset

Day two: Defining Your Soulmate Audience

Day three: Crafting Your Irresistible Message

Thank you! Keep an eye on your inbox for challenge day one!
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Based in beautiful Victoria BC, Canada, serving worldwide.

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