The Wellnest is a conceptual portfolio project for a pilates studio based in Vancouver, BC. We set out to create an identity that would take wellness and fitness to a new level of luxury that isn't typically seen in the space. With a target audience of young mums, The Wellnest is seen as a space for self-care and health, but also as a meeting place and getaway. By creating a look and feel that could be equally suited to a high-end cocktail bar, we're able to elevate the overall experience of the clients, creating a higher return and referral rate for the business.
luxurious | Warm | classic | whimsical