Signature Branding, Collateral, Product Design
Urban Narrative caters to the Pakistan market, offering products in favour of a sustainable lifesyle without any compromise on style. With new green laws being passed, the market was lacking in terms of stylish and consious options, which is where Urban Narrative comes in. Our goal was to stand out through timeless design and style that fully supports the green movement.
We created a brand strategy and visual identity that automatically set the business apart. As a business in full support of the green movement, we aimed to appeal to those in favour; but who refuse to compromise on design and style. We landed on a timeless look and typography with a modern twist.