Honey & Co. Creative
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Portfolio Services Process Branding Website Design À la Carte Design Retainer Program Strategy Consulting AboutWork with meBlog
Honey & Co. Creative

Design governed by Simplicity.

An Intentionally curated collection of some of my most recent projects.

 
Wild Flora Weddings
Wild Flora Weddings
Brand DesignChelsea BlackwellJune 10, 2019
Essential Living Guide 2019
Essential Living Guide 2019
Editorial DesignChelsea BlackwellMay 14, 2019
Georgina Emily Photography
Georgina Emily Photography
Website Design, Logo DesignChelsea BlackwellFebruary 22, 2019
Qi Garden
Qi Garden
Brand Design, Print Design, Website DesignChelsea BlackwellDecember 11, 2018
Native Nectar Botanicals
Native Nectar Botanicals
Packaging DesignChelsea BlackwellNovember 17, 2018
Van Eye Optometry
Van Eye Optometry
Logo Design, Print DesignChelsea BlackwellNovember 16, 2018
A Moonshine Chronicle Cocktail Bar
A Moonshine Chronicle Cocktail Bar
Print DesignChelsea BlackwellNovember 15, 2018
Neela Paul Executive Coach
Neela Paul Executive Coach
Logo DesignChelsea BlackwellNovember 13, 2018
Boss Lady Digital
Boss Lady Digital
Print DesignChelsea BlackwellOctober 25, 2018
Daily Bread
Daily Bread
Brand DesignChelsea BlackwellOctober 18, 2018
Perm Hair Studio
Perm Hair Studio
Brand Design, Logo DesignChelsea BlackwellOctober 3, 2018
Coffee Shop Branding
Coffee Shop Branding
Logo DesignChelsea BlackwellOctober 1, 2018
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Dreamy palette for project of my own that I’ve been working on for a long time. I think I’ll have the courage to share it with you guys very soon ☺️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you guys ever hold back from sharing? Whether it be a project, a design, or even a boyfriend, on social media because you’re scared you’ll fail, it won’t be well received, or it won’t last? 🙋‍♀️ (hi.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ve realized over the past few years that feeling those feelings, then having the courage to say “NOPE not today” is key when it comes to succeeding. This is one of the most uncomfortable processes to go through (and totally goes against our nature) but I assure you this discomfort leads to immense growth and eventually success. (And if not success, at the very least massive learning and growth that contributes to eventual success). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you guys ever feel like this? Scared to share for fear of failure? I’d love to hear your stories of vulnerability and how you overcome these feelings of fear. 💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #vulnerability #discomfortisgrowth #inspirationofthesay #floristsofinstagram #brenebrowninspired #brandingbusiness #brandingbabe #femprenneur #womenwhohustle #theverygirl #yvrcreatives #canadiancreatives #inspirationaldesign #creativeatheart #theeverygirldesk #freelancewisdom #girlbosstribe #girlbossgang #beabossbabe #badasswomen #girlbosstribe #createdtocreate #colorpalette #graphicdesigninspiration #bucketlistbombshells #solopreneur #colorpalettes #colorpalettechallenge #womenwhorise Moodboards. If you're in/ follow the design community in any capacity on instagram, chances are, your feed is generously sprinkled with these babies. They're pretty, sure, but what do they really do? Do us designers just sit around making them for fun? I'll speak for myself when I say; sometimes, yes. For me, moodboards are a fun creative outlet and challenge, like putting together a puzzle. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Aside from a personal outlet, moodboards are also HIGHLY important when it comes to client work and are a massive part of my client process. The moodboard is created after strategy is completed- if you work with me this entails either your creative questionnaire +/ or intensive strategy phone session. I take all of the work done in strategy and turn it into something visual that will guide the remainder of the design process. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The moodboard actually isn't just for me, the designer, either. It is an excellent tool for us to reconvene and decide whether it wholly represents the general feel and style that we will move forward on in the design process. This gives the client space to have an insider look into my vision, and be able to give feedback on whether it is aligned with their own vision. I love the refinement part of vision boarding because the feedback that takes place at this stage actually lessens the number of refinements needed during the design stage. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For some of my clients, vision boarding is a very abstract concept and can be difficult to grasp. Not everyone is visual (like us designers tend to be!) This is why I do my best to provide directions on giving useful feedback, as well as general information about moodboards and their purpose. For example, a board should represent the overall feel and style of a brand, meaning that not every single image own its own needs to feel "bang on." What should feel bang on, rather, is the overall mood that the images represent as a group. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is the final moodboard. Swipe to see the pre-feedback prototype. Let’s talk colours. Colours are so important to creating and building your brand. We are so visual as humans, and we crave consistency and love a brand that we can recognize. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, how the heck do you choose?! Well, First of all, as a brand starting out, try to stick to a pallet of about four colours. When I say colours, I mean exact codes, not just any shade of blue, any shade of green, or any shade of pink, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Having a palette of about four colors, and knowing your exact colour codes is useful for both A) your audience to recognize and become familiar with your brand and B) to quickly create/ have created cohesive branded collateral, marketing, and social media material. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There aren’t necessarily any hard and fast rules when it comes to choosing the colours themselves. This is a very visual and intuitive process... for me at least. I try to stick to colours that complement each other, are in a similar family, or emanate a similar tone/ vibe. The trick to a great palette, however, is having one colour that pops and stands out from the others while still flowing with them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For example, you don’t want to have all different shades of beige. You might want to have a black, a beige or cream, and then a pop of muted red- if that makes sense. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Please DM or comment with ANY questions you have about choosing the perfect colours for your brand palette. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Really confused about this whole branding thing and struggling to stay consistent? I’d love to book you in for a strategy call where we’d dive deep on your ethos, values, people, and how you serve them and communicate with them both visually and in your messaging. 💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #holisticbranding #brandingadvice #brandingtips #designstudio #colorpalette #coloradvice #designersofinstagram #femininebranding #photographerbranding #designerbranding #yogabranding #femininegraphicdesign #bossbabe #bosslady #photographerlife #creativehappylife #colorinspiration #brandingadvice #brandingexpert #brandcolors Kinda a cutie. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Crushin’ on this sweet-as-pie little logo-mark concept for an ethically sourced home-goods store. ♥️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #lifestylebranding #brandingbabe #logologo #logoinspiration #graphicdesigner #designersofinstagram #designercollective #brandingboutique #designstudio #candiancreatives #vancouverbusiness #womeninbiz #submark #submarkdesign #communityovercompetition #acreativecommunity #vancouvercreatives #brandingbusiness #designcommunity #designstudio #brandingiseverything #brandinspiration #femininebranding #supportsmall #smallshoplove Ever wondered to yourself what some of the branding lingo means that designers list for deliverables in their branding packages? Yes? Then this post is for you, friend! 👏 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is Honey & Co. Creative’s BRANDING BOARD. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As you can see, it includes all of the branding elements eg. Logos, submarks, icon, typography, colour palette, and visual inspiration for the brand. All in one place. This document is SOLID GOLD as a brand, and I truthfully use mine EVERY DAY, especially when I want to pull my brand colours super quickly. 🙌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I include one of these bad boys in both of my branding packages (mini and signature). In the signature branding package, you ALSO receive a super useful multi-page PDF document called your "Brand Guidelines" that goes more in depth on specific usage of elements, colour hex codes, font spacing... The more technical stuff, ya feel? Having guidelines like this is CRAZY useful and timesaving, especially when you work within a larger brand with multiple employees on a team. It ensures that everyone is on the same page, and that your brand remains visually consistent at EVERY touchpoint with your audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let's hear it for branding boards and brand guidelines! Glad we cleared that up. 🙈💃 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #designersofinstagram #creativechicks #femininebranding #photographerbranding #designerbranding #yogabranding #healthbranding #lifestylebranding #femininegraphicdesign #freelancegraphicdesigner #bossbabe #bosslady #designercollective #brandinginteriordesign #floristlife #yogateacherlife #photographerlife #creativehappylife #neutralpalette #brandstyleboard #brandcolours #brandinspiration #typesuite #typographyobsessed #typography #colourpaletteinspo #ihavethisthingwithtype #smallbusinessbranding #brandguidelines #brandingboard Actually posting a moodboard on moodboard Monday! #proudmoment ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Setting up for this week in the form of a moodboard. My mind is full of clean lines and pretty little things. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On another note, this is a REALLY exciting week for my family- my sister is released from the hospital to continue her healing at home on Thursday after nearly 3 months. THANK YOU for all the love, support, DMs, emails, and positive thoughts. The good vibes and amazing community have been so integral throughout this healing process so far. Love you all to the 🌙! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #whitespacesummer #whitespacespring #whitespacemag #psimadethis #designersofinstagram #creativeprocess #mycreativebiz #createdtocreate #makersofig #womenwhocreate #moodboardmonday #moodboardaccount #minimalistdesign #minimalism #cleanlines #allwhiteeverything #nordicdesign #simpledesign #graphicdesignersofig #vancouvercreatives #yvrdesigner I'm just going to be honest with y'all and tell you that I am a huge believer in what some might refer to as "woo woo" AKA manifesting and the power of the universe. Believe what you wish, but I'll tell you right now that my mindset and faith have contributed to the shape my life has taken over the past year (a shape of which I am very proud of.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I moved to Asia out of pure determination and a highly minimal plan. I launched Honey & Co. Creative and worked myself day and night to build it up into a business that could sustain me long term. I pulled 12+ hour days with no weekends for 6 months. and I loved. every. freaking. second of it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Looking back on it, I'm kind of thinking "how the heck did I do that..." and even current-me feels anxious thinking about the fact that I gave up #allthethings to pursue my passion. But it worked. And I'm DEFINITELY not saying faith in the universe and manifesting does all the hard work for you- (like I said before, 12 hour days...) But I swear this trust gave me the confidence to just go all in, and go for it 100%. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I hope this is of use to those of you who have been popping up in my DMs recently asking "but how?" This is how, girl. You GOT this. If your heart is in it, and you put in the work (and love)... it. will. work. out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photo is from Pinterest and pulled from the Kindly Clothed Vintage moodboard. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #brandingbusiness #brandingbabe #womenwhohustle #theverygirl #yvrcreatives #canadiancreatives #inspirationalquote #inspirationaldesign #creativeatheart #theeverygirldesk #freelancewisdom #brandingtips #brandingadvise #designagency #girlbosstribe #girlbossgang #beabossbabe #beyourownboss #badasswomen #girlbossquotes #girlbosstribe #creativehappylife #createdtocreate It took me a while to realize this. People want to see the GRIT- the struggle, the behind the scenes, the discomfort; whatever it is that makes you HUMAN as you run your biz and navigate your life. 💃⠀⠀⠀⠀⠀⠀⠀⠀⠀ I relate SO much to people, in my case specifically, other designers; who share their process and struggle. It feels real. It feels relatable. It feels like we could be friends. If I were in the market to purchase their service, I would be SO MUCH MORE likely to purchase from them because I feel like I know them. It’s comfortable. It’s building trust. This is 🔑 no matter what your biz is! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #brandingforinstagram #brandingtips #instagrambranding #brandsthatbuildbrands #brandingbabe #womenwhohustle #brandingiseverything #brandingmob #instagrambranding #instabrand #brandingadvice #brandstudio #instagramstyling #instagramstylist #brandstrategist #brandstrategy #brandstrategytips #strategicbranding #brandstorytelling #trusttheprocess #creativeprocess #creativeentrepreneur #yyjbiz #vancouverdesigners #buildyourbusiness #girlwashyourface #girlstopapologizing #designerlife b r a n d c o l o u r s 🎨 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Obsessed with this colour palette presentation for Wild Flora Weddings ✨ I love a warm, uber neutral palette with a bright and unexpected pop to draw the eye. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #designersofinstagram #femininebranding #photographerbranding #designerbranding #yogabranding #lifestylebranding #femininegraphicdesign #freelancegraphicdesigner #bossbabe #designercollective #floristlife #yogateacherlife #photographerlife #neutralpalette #brandcolours #colourpaletteinspo #smallbusinessbranding #weddingplannerlife #weddingbranding #weddingdesign #unqiuebranding #colorpalettes #brandcolors #yvrphotographer #canadiancreative Since starting my business (over a year ago now, holaaay) I have worn SO many hats. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And I don't mean "wearing all the hats" in the traditional sense of the phrase, though that also rings true in this situation. As a small business owner, you do EVERYTHING- you're the designer (duh), the PR person, the marketing department, accounting, client relations, project management... Did I miss anything? The list could probably go on for this whole post ;) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What I really mean though, by wearing many hats, is that throughout the course of my journey, I've strayed away from my true self a few times. I've seen a lot of amazing women doing a lot of amazing things, and it's hard sometimes to NOT think "I should be doing that," or "maybe I should try something like that." To be clear, what I mean is straying from my own style by allowing myself to be overly influenced by other work that I admire, whether that be creative, copywriting, photography, or strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The thing that I've realized, however, is that in a creative serviced based business, such as the one that I run (hi!) Clients come to me for, well, ME, and my unique style. They LIKE the way I'm doing and running things- so they PAY me to continue doing just that, for them! How neat is that?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm writing this as a bit of a love letter to my fellow creatives, because I want to share this lesson learned. We all do such unique and beautiful work and I encourage you to find your groove and style and be authentically you. From a branding standpoint, there is nothing more I love as a consumer than when I can grasp a real, authentic feel for the person behind the brand and their passion for what they do. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photo from Pinterest. #brandingbabe #creativeinspiration #womeninbiz #beyourownboss #girlbossmovement #creativeentrepreneur #communityovercompetition #createdtocreate #personalpost #mycreativebiz #mycreativelife #creativehappylife #calledtocreate #acreativecommunity #thoughtoftheday #inspirationforcreativeminds #creativebiz #designtips #designerlife #creativebizowner #entrepreneuradvice #smallbizowner #smallbizsquad #designadvice #smallbiztips #fempreneurs #girlswhocreate “The words you speak become the house you live in.” -Hafiz ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is one of my favourite quotes that I try to remind myself on an everyday basis. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Repeat after me: Kindness is key. Kindness is key. Kindness is key. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ^ mantra for not only every day life, but also for running a BIZ. Being kind, authentic and genuine goes a long way with other humans, whether they are in your inner circle or not. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My business is centred around EMPOWERING my clients to establish badass brands and gorgeous visuals that grow their businesses. I do this because I delight in helping others and using my skill set in a strategic and effective way. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Business is hard sometimes. Scratch that, business is hard most of the time. I find, however, it truly helps to remember that we are all human, and being authentic, real, kind, honest and genuine goes a heck of a long way. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #brandingbusiness #brandingbabe #femprenneur #womenwhohustle #theverygirl #yvrcreatives #canadiancreatives #inspirationalquote #inspirationaldesign #creativeatheart #theeverygirldesk #freelancewisdom #brandingtips #brandingadvise #designagency #girlbosstribe #girlbossgang #beabossbabe #beyourownboss #badasswomen #girlbossquotes #girlbosstribe #creativehappylife #createdtocreate Moodboard for Kindly Clothed Vintage- KCV. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Beyond excited to be starting on this project for a second hand clothing company based out of Vancouver BC. This brand is centred around female empowerment, self expression, and great style. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Their mission is to make gorgeous second hand pieces super accessible for everyone to have in their closets. Not only will they sell pretty clothes, but also aim to create a movement away from “fast fashion,” raising awareness how great second hand clothing is for both wardrobe versatility and the environment. 🌿 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I had so much fun doing brand strategy with Laura and can’t wait to move into design concepting! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #moodboard #moodboardmonday #brandvalues #branddesign #brandstrategy #brandingbabe #brandingmob #branddiscovery #brandingiseverything #moodboardaccount #thatsdarling #wearecreatives #vancitybusinessbabes #yvrdesigners #yyjdesigners #femininebranding #logodesigner #brandingbiz #brandingagency #designstudio #secondhandclothing #prelovedclothing #vintageclothing #neutralbranding My client Georgina’s website launched about a month ago. I truly had such an amazing experience working with her on both her logo and website. It is such an immense joy for me to collaborate with other creative’s.... I feel like we just “get” each other, ya know? A couple more websites that I’ve been working on hard behind the scenes are about to launch in the coming weeks. Website design is slowly and steadily becoming one of my greatest passions. As a designer, I find Squarespace to be such an amazing platform, not only for me but also my clients. Designing is straightforward and clean, but still allows for customization with code 🙌. For my clients after hand-off, I can send them a short video explaining the ins and outs of the front and back end, and they are able to efficiently and very easily make edits themselves. This completely eliminates the need to pay for ongoing support to make edits to a site, which I love! Check out Georgina’s IG and site if you have a moment, she does BEAUTIFUL work that is SO unique and authentic. 🌿💕 @georginaemilyphoto ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #squarespacedesigner #squarespacelove #squarespacesite #squarespacecustomization #squarespacedesign #photographerwebsite #photographylife #photographerbranding #femininewebdesign #femininedesigner #brandingbabe #creativemob #webdesign #womenwhocode #womeninbiz #womenwhohustle #bossbabemovement #beyourownboss #psimadethis #fwportfolio #femaleentrprenneur #fempreneur ANNOUNCING: "Branding for Instagram" ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A brand new mini-series on Honey & Co. Creative IG. Tips built specifically to help YOU; the new brand, the entrepreneur, the creative, or the established brand, trying to scale the ropes of the IG ladder and create a branded and recognizable feed. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tip #1 speaks to consistency, which is a guiding principle of branding overall; translating directly over to branding on Instagram. Having a consistent and recognizable feed builds trust, comfort, and a sense of reliability among your followers/ potential followers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Be consistent in your imagery through sticking to a colour palette and mood. Establish brand colours and be sure that your posts all emanate that similar feel and aesthetic. This can also be achieved by choosing one to two filters either on IG or VSCO, and exclusively putting out content that has been put through these filters. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Stay consistent in your messaging. Consistently speak in the same voice so as not to confuse your viewers and to also build amicability and familiarity between your brand and your viewers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #instagramtips #brandingforinstagram #instagrambranding #instagramstyling #brandingbabe #brandingmob #womeninbiz #coachlife #womenwhocreate #femprenneur #weworkremotely #intagramgrowthtips #attractyourtribe #tribementality #brandingoninstagram #brandmessaging #brandyourinstagram #brandcolours #brandvoice #brandconsistency #consistencyiskey #brandaesthetic #feedaesthetic #neutralaesthetic #whitespacesummer #makersgonnamake #designstudio #brandingtip

write me: hello@honeyandcocreative.com

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