Your reputation needs better than a “good enough” brand.

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Brand, web and content for women in beauty, wellness and creative services who've been their industry's best kept secret for long enough.

Victoria BC → Worldwide

You know what you do works. It's just hard to explain what makes it different.

How I got here

It was for me too, for a long time, even with a brand studio of my own.

I'm Chelsea, and since 2018 I've helped women in beauty, wellness and creative services build branding, messaging and content that feels more like a mirror than a costume.

“I’m finally commanding the right clients and price points.”

— Krystal Reinhard, Old Soul Interior Design

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After her rebrand and website launch, Krystal moved from small one-off projects to full redesigns and renovations at multiple five-figure price points, hired a full-time assistant and opened a brick-and-mortar shop.

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Inner Muse

12 week brand immersion

Identity, messaging and visuals, for when your brand's become the bottleneck on your rates, your content, and everything you're trying to step into.

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The Weekender

Brand intensive

Cohesive branding for when you're proud of what you've built and you're ready for visuals that tell the right story.

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Content Co-Pilot

Instagram content

A monthly founder interview that translates the depth of what you do into content that sells it. 

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Build a brand that draws in the right people because it reflects who you actually are.

The Ways In

Isabelle was operating at a premium level out of a suite in her home, in a city full of cold, medical-feeling skin clinics. 

Within a month of launching her brand, she’d raised her prices and booked three months out. 

Then she signed a commercial lease, and hired a team. Her beautiful spa is now a Victoria staple!

Client success story: 

Coldwater Skin Bar

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I work with kind-hearted, visionary women in beauty, wellness and creative services, including:

Are we a fit?

— Skylar Gross, Magnolia Creative Co.

Because of the work that we did, I was able to launch with confidence and ease, knowing that I had a solid framework to work off of and build upon. I believe that her brand strategy is pivotal to any business.

"I have and will continue to refer clients to her."

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