The dream design biz mentorship: Doors close 05/06/ 22

Currently booking March and April brand strategy + design projects

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have you heard?

You're the brand they can't get enough of. (Here's how)

I help you build a magnetic brand experience and online presence that calls in more of the right customers.
become that brand

You founded your business to go your own way.

But these days, you’re glued to your Instagram feed, watching as your competitors build beautiful businesses and effortlessly snap up the clients you wanted.

Meanwhile, you’re over here... Competing on price, forcing yourself into strategies that don’t feel right, trying to do it all on your own... and feeling like you’ll never be enough.

Have you ever felt like the pressure to stand out is stealing your joy and stunting your business growth?

Here’s what I know...

There’s still room for you. I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.

Now, after years of helping good-hearted shops and service boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.

In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?

Psst—it absolutely is.

Imagine having the freedom to . . .

  • magnetically attract your most-aligned clients
  • book out your services with ease
  • unapologetically raise your rates
  • move into your dream studio or salon space
  • land your dream brand partnerships
  • show up online with ease and confidence
. . . all without having to sacrifice your values, beliefs, passions, or self-trust.

That's the power of my  Holistic Branding method.

buld my dream brand

Wait a second . . .

What’s Holistic Branding?

My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.

Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.

My superpower is to seamlessly weave each of these pieces into a compelling message, emotive aesthetic, and magnetic online presence that effortlessly attracts your most dreamy customers.

Your custom experience could include…

brand design, strategy + messaging
content marketing strategy + design
website design + deveopment

The one-client Honey method

You'll be my only client (during our time together)

While typical studios juggle between 5-10 branding projects at once, your brand will have my undivided attention and creative energy through the duration of your project.

All of my services operate on a one client model, which means I work with one client at a time.

This allows you to see a meaningful ROI in a shorter amount of time, and with my dedicated focus on you and your brand alone, you’ll never be left waiting on lengthy revisions or wondering what comes next.

choose your experience

meet the services

Holistic Branding

Brand Design, Strategy, and Messaging

It’s time for your brand to drip with confidence, inspire your people, and finally reflect your true essence.

You know that your dream brand isn't just about selecting the right fonts and colours. It's about creating an experience that evokes emotion and drives desire and demand through psychology, story, and imagery.

‍With emotion-evoking branding that sets a premium standard, you’ll be able to raise your prices, book out your calendar, and solidify your reputation as the go-to expert in your market.

Packages & Pricing +
X

Brand Design

The Weekender

2 day timeline

The ultimate intensive branding makeover for new-ish founders who are ready to breeze past the start-up stage with a confident brand.

In just 3 days, you’ll undergo a total transformation from brand development to visual design, giving you the momentum you need to stand out and capture your soulmate clients attention in a saturated market.

Investment: $3,500 US
What’s included
+

Brand strategy alignment call
Visual Strategy
‍
Brand Identity: Primary logo, alternate logo, colour palette, typography pairings, Usage guidelines

BOOK YOUR PROJECT

Brand Strategy + Design

Brandcamp

2 week timeline

An immersive brand strategy and design intensive for beauty, wellness, and creative entrepreneurs who want to stand out as the expert and call in more premium sales.

Co-create your dream brand in just 10 days, so you can attract more customers and grow your business without sacrificing on strategy or waiting around on lenthy revisions.

Investment: $6,500 US
What’s included
+

Brand Strategy VIP day
‍
90 minute brand strategy interview

Brand Strategy: Brand purpose, core values, target audience analysis, emotional transformation chart, brand positioning, core message, visual strategy

Brand Identity: Logo family, brand marks, colour palette, typography pairings, custom textures, brand usage guidebook

BOOK YOUR PROJECT

Brand Messaging, Strategy + Design

Holistic Luxe Brand

6 week timeline

The all-inclusive brand design, messaging, and strategy experience for seasoned founders who are ready to take the lead in their market and build community around their message.

From emotion-evoking visuals to plug-and-play messaging that sounds like you, each element is carefully crafted to tell your unique story and leave a lasting impression that drives loyalty and sales.

Investment: $10,000 US
What’s included
+

Holistic Brand Strategy + Messaging

2x 90 minute brand strategy interviews
‍
Brand Strategy Roadmap: Brand purpose, core values, target audience analysis, customer profiles, emotional transformation chart, competitive landmarking, brand positioning, brand method/point of view

Art Direction: Sensory brand experience, photography direction, visual strategy

Messaging: Brand voice and tone, core message, key statements, taglines, headlines,  elevator pitch, personal brand story

Brand Identity: Logo family, brand marks, colour palette, typography pairings, custom textures, brand patterns, illustrations/icons, brand usage guidebook

BOOK YOUR PROJECT

Holistic Socials

Social Media Strategy and Design


You don’t settle for mediocre and neither do your clients – which is why an unforgettable online presence isn’t just a nice-to-have, it’s a must.
‍

Cultivate an adoring community and inspire effortless sales on repeat with custom-to-you social strategy for binge-able content that's anything but cookie-cutter.
‍
With content that speaks directly to your ideal audience and aligns with your ethos, you’ll be able to count on your social media presence to consistently call in your most ideal clients – and have FUN while doing it.

Packages & Pricing +
X

Content strategy

The Gameplan

1 week timeline

Gone are the days of posting-and-praying: You're stepping into your fearless leader era and creating content that immediately has your dream clients invested.
‍
Gain a custom marketing strategy for repeatable content that speaks to exactly what your dream clients want. Collapse the time and effort you spend on social–while increasing your impact, visibility, and revenue.

Investment: $2,000 US
What’s included
+

1x Content strategy workshop
1x Review/Content coaching call
‍
DFY Content Strategy Toolkit: 48+ Custom-to-you content concepts/prompts, Content pillars, Content topics, Customer psychology map, Calls to action

2 weeks of follow-up email support

BOOK YOUR PROJECT

social media templates

Content Design Day

1 day timeline

Transform your social media presence to draw in your dream community by aligning your online aesthetic with the caliber of your brand.

‍Get ready to infuse luxury and authenticity into every post with bespoke, easy-to-use templates, crafted to reflect your brand’s unique style and value.

Investment: $2,000 US
What’s included
+

A dedicated day to build out your (unlimited) suite of dream branded social media templates.

Typical deliverables include: Carousel graphics, Static posts, Story backdrops, Custom textures for post backgrounds, Highlight covers

BOOK YOUR PROJECT

Content strategy + social templates

Holistic Content Marketing Kit

1 week timeline

Stand out as the go-to expert in your space with a completely custom arsenal for showing up online consistently with ease.‍

‍The right balance of beauty and brains–you'll receive the strategic game plan to make it all happen and a suite of custom branded templates to effortlessly execute the vision.

Investment: $3,500 US
What’s included
+

Everything in The Gameplan and the Content Design Day.

BOOK YOUR PROJECT

Holistic Web Design

Website Strategy, Design and Development

*Available in addition to branding only
Ready for a website that oozes personality, amplifies your value, and charms your ideal customers?

It takes 2 seconds for your ideal buyer to form an opinion about your brand. Make them count with an online home that feels like a place your dream customers actually want to hang out.

Packages & Pricing +
X

Template customization

The Reno

2-5 day timeline

A quick yet detailed website template customization for new-ish founders who want to skip the awkward website stage and stand out in a crowded market.

Bring your favourite website template to be meticulously renovated to embody the essence and asethetic of your brand in just 2 or 5 days.

Investment starts at $3,500 US
Details
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Showit or Squarespace template must be provided

*Branding and web copy are required in advance

BOOK YOUR PROJECT

Custom Website

Holistic Web Experience

6-8 week timeline

A tailored website design and development experience for seasoned entrepreneurs who are ready to differentiate themselves as the go-to option in their space.

Immerse your dream customers in a visual experience where each detail is carefully chosen to embody your brand and skyrocket your conversion rate.

Investment starts at $8,000 US
What’s included
+

Choose from Showit or Webflow

Pricing and timeline varies – please inquire to recieve a custom quote

*Branding and web copy are required in advance

BOOK YOUR PROJECT

Custom-ecommerce Website

The Shoppe

5 week timeline

A custom Shopify experience for ethical and environmentally conscious founders who are ready for an online experience that tells their story.

It's time for an online store that differentiates your products in a crowded market, exudes luxury, and increases conversions with a seamless and effortless user experience.

Investment starts at $12,000 US
What’s included
+

Semi-to fully custom developped Shopify

Pricing and timeline varies – please inquire to recieve a custom quote

*Branding and web copy are required in advance

BOOK YOUR PROJECT

À la carte

Holistic strategy, messaging, and consulting for when you don't need the whole package.


You know the quality of your services is top notch, and it’s time your potential clients did, too. ‍

Get clear on who you are as a brand and communicate it in a way that captures hearts and attention. It's time to realign your brand with your heart and rise as a go-to expert without selling your soul to the social media gods.

Packages & Pricing +
X

brand consulting

1:1 Consulting

90 minute session

Whether you want support in building a strategy to increase your sales, planning your next photoshoot from shot list to outfit inspo, or generating simple content ideas that get results, I created these 90 miute, value-packed sessions for you.

Come with your questions, problems, hopes, and dreams – and borrow my brain for a full 90 minutes of strategizing and scheming to create tangible results in your business over the next 90 days.

Investment: $497 US/ session
What’s included
+

90 minute consulting session
Meeting notes + next steps

Optionl add ons:
1 month of unlimited Voxer support $500
10 hour design retainer $1750/ month

BOOK YOUR PROJECT

Brand Strategy Essentials

Brand Strategy VIP Day

1 day timeline

Merge your expertise, perspective, and values into a sought-after brand that drives desire and demand for your services.

In one immersive day, you’ll clarify your one-of-a-kind value and perspective, leaving with a tailored strategy and clear message for setting you apart as the obvious choice for your dream clients.

Investment: $1,500
What’s included
+

90 minute brand strategy interview

‍Brand Strategy Roadmap: Brand purpose, Core values, Target audience analysis, Emotional transformation framework, Brand positioning, Core message

Curated brand aesthetic Pinterest board

BOOK YOUR PROJECT

Brand Messaging + Strategy

Holistic Brand Messaging & Strategy

3 week timeline

Your strategy and message are lifeblood of your brand and the key to standing out in a saturated market. Through my holistic, interview-based approach, I'll craft a clear and actionable roadmap for creating genuine, lasting connections with your people based on your unique story, perspectives, and values.
‍
Come away with an actionable growth blueprint and a comprehensive, true-to-you messaging system that positions you as the irreplaceable expert your dream customers have been searching for.

Investment: $4,000 US
What’s included
+

2x 90 minute brand strategy interviews

1x Review call

‍Brand Strategy Roadmap: Brand purpose, Core values, Target audience analysis, Customer profiles, Emotional transformation framework, Competitive landmarking, Brand positioning, Unique method/POV framework

‍Messaging: Brand voice and tone, Core message, Key statements, Taglines, Headlines,  Elevator pitch, Personal brand story

‍Art Direction: Sensory brand experience, Photography direction, Design direction, Sample colour palette

BOOK YOUR PROJECT

I serve good-hearted shops + service boutiques, including . . .

Naturopaths
Hair Salons
Floral Shops
Yoga Studios
Esthetics Boutiques

Interior Designers
Coffee Shops
Cosmetic Injectors
Wedding Vendors
Stylists

that's me!

My strategy-first method

  • 01. Welcome

    Cue the living room dance party . . . it’s time to collaborate! I’ll send you an intake form so you can fill me in on where your brand is right now.

  • 02. Strategy + Messaging

    I'll review your intake form and begin my research before hoping on our first strategy interview session to better understand your brand and target audience. You'll receive your custom strategy roadmap for building a brand that stands out, then we’ll jump on a review call to ensure that each detail feels actionable and true to you.

  • 03. Brand Design

    If you’ve opted for a brand identity experience, I’ll collaborate with you to translate your strategy into an aligned brand identity complete with your typography, colour palette, logo, and more. Not sure how you want it all to look? No problem. It’s my job to design a brand that connects with your audience – and I promise you’ll be obsessed with it too!

  • 04. Content Marketing

    With ultimate clarity on your audience, unique value and message, I'll help you form a content-creation system that saves you hours every week, helps you show up consistently, and actually compels your ideal clients to buy.

  • 05. Website Design

    If a new website is part of your design execution, we’ll get to work carrying your brand’s strategy and design into your business’s online home. We map out each section, plan your calls to action, and give you content writing prompts to make sure your site doesn’t just look good, but also drives sales.

  • 06. Ongoing Support

    As your business continues to grow, I'm here for all your design needs. I love supporting my clients through every season and stage of business!

“Now I’m GROUNDED in my business.”

Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.

Katherine Haysbert
Women's Nutrition Consultant

“It was part of my INSTANT success.”

Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.

Rachel Proctor
Luna Extension Studio

“I feel more professional now.”

Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.

Jackie Hanafie
Humankind Advisory

“Clients reach out because they love our branding.”

Before working with Honey & Co., our brand felt discombobulated; now we have clients reaching out to us because they love our branding. Chelsea’s work goes above and beyond expectations. Every bit of it is infused with creativity, and our work together always felt like a partnership.

Rebekah Zepfel
Lemon & Honey Day Spa

Branding that beacons your people and feels like you.

Peep the portfolio for branding inspo'
Maive Westerly Design
Wildflower Cottage
Coldwater Skin Bar
Mikkel Swimwear
Wilder Salon
Katherine Haysbert Wellness
Beauty Opus
Humankind Advisory
L&H Skin
The Village Marketing
Armaiti Wellness
Luna Salon
Old Soul Design
Babe Coffee
Magnolia Creative Co.

“She made growing a brand fun, not stressful.”

Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.

Jordana Nazzicone

Herkind

Frequently Asked Questions

The market is full-up on cookie-cutter, copycat brands.

What the world needs is more of your magic.

And I have a feeling it’s gonna be pretty.

Apply to Work Together

Taking brands from “one of many” to “the one” with Holistic Brand Strategy™ and emotive design.

Based in beautiful Victoria BC, Canada, serving worldwide.
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Like hot takes, living room dance parties, branding advice, and rescue dog cuddles?

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@honeyandcocreative

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TIMELINE:

Luxe Brand Strategy & Messaging Kit