The dream design biz mentorship: Doors close 05/06/ 22

Currently booking March and April brand strategy + design projects


have you heard?

You're the brand they can't get enough of. (Here's how)

I help you build a magnetic brand experience and online presence that calls in more of the right customers.
become that brand

You founded your business to go your own way.

But these days, you’re glued to your Instagram feed, watching as your competitors build beautiful businesses and effortlessly snap up the clients you wanted.

Meanwhile, you’re over here... Competing on price, forcing yourself into strategies that don’t feel right, trying to do it all on your own... and feeling like you’ll never be enough.

Have you ever felt like the pressure to stand out is stealing your joy and stunting your business growth?

Here’s what I know...

There’s still room for you. I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.

Now, after years of helping good-hearted shops and service boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.

In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?

Psst—it absolutely is.

Imagine having the freedom to . . .

  • magnetically attract your most-aligned clients
  • book out your services with ease
  • unapologetically raise your rates
  • move into your dream studio or salon space
  • land your dream brand partnerships
  • show up online with ease and confidence
. . . all without having to sacrifice your values, beliefs, passions, or self-trust.

That's the power of my Holistic Branding method.

buld my dream brand

Wait a second . . .

What’s Holistic Branding?

My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.

Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.

My superpower is to seamlessly weave each of these pieces into a compelling message, emotive aesthetic, and magnetic online presence that effortlessly attracts your most dreamy customers.

Your custom experience could include…

brand strategy & messaging
brand identity system design
content marketing strategy & design

The one-client Honey method

You'll be my only client (during our time together)

While typical studios juggle between 5-10 branding projects at once, your brand will have my undivided attention and creative energy through the duration of your project.

All of my services operate on a one client model, which means I work with one client at a time.

This allows you to see a meaningful ROI in a shorter amount of time, and with my dedicated focus on you and your brand alone, you’ll never be left waiting on lengthy revisions or wondering what comes next.

choose your experience

meet the services


holistic brand strategy & messaging

You know the quality of your services is top notch, and it’s time your potential clients did, too.

By aligning with your ideal clients' desires and clarifying your irreplaceable value, you’ll rise as the go-to expert while making a genuine impact.

become magnetic


holistic brand identity design

Craft a brand that not only stands out, but radiates luxury and embodies your heart.

With emotion-evoking visuals that set a premium standard, you’ll be able to raise your prices, book out your calendar, and solidify your reputation as the go-to expert in your market.

become their first choice


holistic content marketing

You don’t settle for mediocre and neither do your clients – which is why an unforgettable online presence isn’t just a nice-to-have, it’s a must.

With content that speaks directly to your ideal audience and aligns with your ethos, you’ll be able to count on your social media presence to consistently call in your most ideal clients – and have FUN while doing it.

grow your presence

I serve good-hearted shops + service boutiques, including . . .

Hair Salons
Floral Shops
Yoga Studios
Esthetics Boutiques

Interior Designers
Coffee Shops
Cosmetic Injectors
Wedding Vendors

that's me!

My strategy-first method

  • 01. Welcome

    Cue the living room dance party . . . it’s time to collaborate! I’ll send you an intake form so you can fill me in on where your brand is right now.

  • 02. Strategy + Messaging

    I'll review your intake form and begin my research before hoping on our first strategy interview session to better understand your brand and target audience. You'll receive your custom strategy roadmap for building a brand that stands out, then we’ll jump on a review call to ensure that each detail feels actionable and true to you.

  • 03. Brand Design

    If you’ve opted for a brand identity experience, I’ll collaborate with you to translate your strategy into an aligned brand identity complete with your typography, colour palette, logo, and more. Not sure how you want it all to look? No problem. It’s my job to design a brand that connects with your audience – and I promise you’ll be obsessed with it too!

  • 04. Content Marketing

    With ultimate clarity on your audience, unique value and message, I'll help you form a content-creation system that saves you hours every week, helps you show up consistently, and actually compels your ideal clients to buy.

  • 05. Website Design

    If a new website is part of your design execution, we’ll get to work carrying your brand’s strategy and design into your business’s online home. We map out each section, plan your calls to action, and give you content writing prompts to make sure your site doesn’t just look good, but also drives sales.

  • 06. Ongoing Support

    As your business continues to grow, I'm here for all your design needs. I love supporting my clients through every season and stage of business!

“Now I’m GROUNDED in my business.”

Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.

Katherine Haysbert
Women's Nutrition Consultant

“It was part of my INSTANT success.”

Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.

Rachel Proctor
Luna Extension Studio

“I feel more professional now.”

Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.

Jackie Hanafie
Humankind Advisory

“Clients reach out because they love our branding.”

Before working with Honey & Co., our brand felt discombobulated; now we have clients reaching out to us because they love our branding. Chelsea’s work goes above and beyond expectations. Every bit of it is infused with creativity, and our work together always felt like a partnership.

Rebekah Zepfel
Lemon & Honey Day Spa

“She made growing a brand fun, not stressful.”

Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.

Jordana Nazzicone


Frequently Asked Questions

The market is full-up on cookie-cutter, copycat brands.

What the world needs is more of your magic.

And I have a feeling it’s gonna be pretty.

Apply to Work Together
Based in beautiful Victoria BC, Canada, serving worldwide.

Like hot takes, living room dance parties, branding advice, and rescue dog cuddles?

Come hang with me on instagram

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Luxe Brand Strategy & Messaging Kit