Become the go-to choice in a saturated market through branding that connects on an emotional level.


Brand Strategy and Design for mindful CEOs who are ready to become their dream customers' ride-or-die.

It’s time to bid farewell to:

“Me too” design and messaging that doesn't feel authentic and leaves consumers feeling jaded
The exhaustion of doing business in a crowded market
Searching for a unique “je-ne-sais quoi” to stand apart from the rest

We want your customers to love your brand just as much as you do.

— Magnetically attract new customers through design and messaging that elicit an emotional connection
— Intensify your customers' feelings of attachment and loyalty
— Emotionally reward and nurture your customers' affinity towards your brand

With the right process and tools, your brand will:

Our clients know that lusted-after brands don’t happen by accident.

Wondering how this all works?

Your brand is more than just the sum of its parts. It’s our job to work with you to intentionally unearth and bring to light what makes up your unique advantage in the competitive landscape.

We take a holistic, strategy-first approach to transforming the way the world sees your brand. 







The Honey & Co. Approach

We first partner with our clients on creating a brand strategy that acts as the plan to differentiate them in the market moving forward.

Typical partnerships continue on with emotion-driven brand design; built around the target audience and core brand messaging.

We then offer end-to end design execution across all customer touch-points to build trust and heighten brand affinity.



Our collaboration typically continues with emotion-driven brand design built around the target customer and core brand messaging.



We then offer end-to end design execution across all customer touch-points to build trust and heighten brand affinity.

You wouldn’t build your custom dream home without a structurally sound blueprint and laying the correct foundation first, right? Brand strategy is where the true magic happens, because it’s where we work together to uncover and shape the essence of your future competitive advantage. 

Holistic Brand Strategy™

Phase one

The first step in our journey together is a pre-call questionnaire. You'll fill us in on all the details of your brand's history, where you are now, and where you'd like to be.

Our time together officially kicks off with a two-hour, one-on-one Zoom session. Apart from your questionnaire, you can sit back and relax—there's nothing required of you to prepare for your session. This is designed to be a fun, easy, no-pressure meeting, with one goal. Putting our collective heads and hearts together to get to the core of your business, and what gives your brand its magic... its core essence. Your brand is irreplaceable for the right customers, and our goal is to uncover who exactly they are, and the key reasons why you can, and will, be their number one choice.

Following our session, we'll go away to write your custom Strategy Roadmap (a one-to-two-week turnaround). Upon delivery of your roadmap, you'll receive a pre-recorded walkthrough, along with a link to book your 45-minute follow-up session. This follow-up session is a space to ask questions, and request any small refinements to your roadmap (one round of complimentary refinement included). 

At the end of your roadmap, you'll find your Creative Proposal, which outlines tailored options for creative execution in the studio, including our next available design start dates.

Brand strategy allows us to effectively understand your problem, your customers, and your unique position in the market. 

the process

Brand Purpose
Core values
Target audience profiling
Competitive landmarking
unique Differentiator
POsitioning framework
core messaging
Voice and tone
Brand experience
Creative proposal

Brand Strategy Roadmap includes:

Emotive direction
Design direction
Suggested colour palette

3 Week Timeline/ $3,000 USD Investment

project application

An emotion-evoking image makes your brand irresistible. After we’ve co-created the strategic roadmap to set you apart in your market, we offer optional creative design execution in-house for a full-service branding experience. 

Together, we’ll transform your strategy into reality through detailed, strategic design execution across every customer touchpoint. You can think of strategy as the map, and design as the car. We first create our map, and then suggest hand-picked car options to get us to your final destination.

Emotive Brand Design

Phase two

We have a small, dedicated design team ready to bring the content of your Strategy Roadmap to life in the form of emotion-driven imagery. We make the design process stress-free and fun; and ask for your collaborative input and approval at each step of the way.

After the strategy phase, we work closely with you to lay the visual foundation for your new brand with a stylish, strategic brand identity. We offer a one-concept approach, meaning we pour time, attention, and research into creating one identity concept that effectively tells your story and positions you as different from the rest.

Your resulting branding will work for you around the clock, by heightening your customers' perception of and affinity towards your brand.

Design has the unique capacity to harness and influence human emotion, and ultimately—your bottom line. 

the process

Brand identity design
Logo design
Typography selection
Colour palette
pattern design
Brand art/ texture
Brand guidebook
Business card design
Signage Design
Hang tag design
guides/ booklets
packaging design
Instagram graphics
Showit website design

Common design executions:

Timeline and investment level vary, determined by approved Creative Proposal*

project application

*Based on the approved elements of the Creative Proposal in phase one. We will provide ample guidance so that you can make an informed decision before investing in anything beyond strategy.

"Working with Chelsea is like working with a friend- everything she does has a personal touch- from her communication, to the way she presents everything. Developing my brand has felt like a great partnership."

- Jordana, herkind

"Thank you for taking my ideas and bringing them to life. I can't wait to see where the next 10 years takes me as a result of this amazing project."

- Corie, Olive Tree Photography

Frequently Asked Questions

Can I hire Honey & Co. to just design my logo or branding?

We strongly believe that a strategic, holistic brand experience is the key to equipping you with all the right tools you need to see a long lasting return on your investment. For this reason, we do not offer design without strategy. However, we do offer strategy without design! :)

How do we get started?

We’re so excited to hear from you! Please fill out the brief client application form, and you’ll hear from us in two-to-three business days. If we feel like we’re the right fit to support your business, we'll send along a link to book a complimentary 30 minute consultation with Chelsea at a time that works for your schedule.

Can I pay in installments?

Yes! Brand strategy projects are billed in two payments. Typical design execution projects require a 50% deposit to save your spot, with the remainder billed across the duration of the project (most often between two and five months).

Can you help me in "X" industry?

Our typical clients are owners of boutique shops or service-based businesses, like: Naturopaths, Hair Salons, Floral Shops, Yoga Studios, Lifestyle Boutiques, Interior Designers, Coffee Shops, Day Spas, etc. However, if your brand is on a mission to bring more good-ness into the world, we’d love to hear from you. And if we don’t think we can help, we’ll be transparent and point you in the right direction.

Can I come back to you for ongoing design projects?

Yes! Once we’ve done strategy and branding together, you have access to our studio for project based design as your brand continues to grow. As a past client, simply shoot us an email and we’ll reach back out to book a design consultation with you.

Can I request a design estimate before investing in strategy?

Absolutely! If requested, we'll happily send over a price range estimate via email after discussing your needs on a consultation call. To give you an idea, the majority of our clients end up in the $7-15K USD range for design execution.

Become the brand that your customers tell their friends about.

project application