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BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
DRAG ME
Branding, messaging, and websites designed to turn “I'm just looking” into “this is exactly what I've been looking for”
Build a brand that reflects your expertise, elevates your positioning, and brings in the clients you actually want.
For beauty, wellness + creative service providers
Branding, messaging, and websites that bring you closer to your people.
The best brands aren't just seen
a holistic brand experience that finally feels like you.
they're felt
Does your brand feel like you, or like who you thought you had to be?
BE HONEST
But these days, you’re glued to your Instagram feed, watching your competitors turn into micro-celebrities overnight, booking up their calendars and marketing like it's effortless.
Meanwhile, you’re over here... Pricing yourself lower, churning out content you're not proud of, trying to do it all on your own... and wondering if you’ll ever catch up.
You founded your business to go your own way.
Now, after years of helping good-hearted service pros and boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.
Here’s what I know...
There's still room for you.
Psst—it absolutely is.
Build a brand your dream clients spot and remember instantly
001
Make “Sorry, I’m booked out” your new favorite sentence
002
Finally make the leap into the space you’ve been eyeing for months
003
Start landing the collabs that felt out of reach before
004
Feel proud every time you post—and know exactly what to say
005
. . . all without having to sacrifice your values, beliefs, passions, or self-trust.
That's the power of a holistic brand ecosystem that works for you.
Your business is personal. Your brand should be, too.
My holistic method helps you draw the through-lines between who you are, and the people already looking for you.
Working with Chelsea was nothing short of amazing. Her patience and professionalism is fuel for creating the brand of your dreams. Her savvy approach to design is unmatched. As a prolific creative, it can be a challenge to get the thoughts from brain to tangible product. Chelsea proved over and over that her intuitive approach to branding is one of her many super powers.
Beauty Opus
Katie Lee Jones
Prior to working with Chelsea, we had had some previous branding work done but NOTHING as nearly as extensive as what Chelsea provided us while working together. Her process for both brand development and brand strategy is next-level and so comprehensive. To anyone considering working with Chelsea, we could not recommend her enough!
Sugar Magnolia Mushrooms
Skylar Renée
Chelsea guides you to who you are and how you want to represent yourself, quickly and efficiently. She nailed exactly what I was looking for, and now I’m finally commanding the right clients and price points.
Old Soul Interior Design
Krystal Reinhard
Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.
Luna Salon
Rachel Proctor
I felt so heard and included throughout the process of working with Honey & Co. Chelsea was able to capture the essence and story of my brand so beautifully, and she provided me with so much material that has given my business and brand a cohesive and effortless flow.
Armaiti Wellness Naturopathy
Arezou Babri
meet the services
meet the services
meet the services
meet the services
Branding Intensive
Your brand is fine (it's carried you this far) — but you’re cringing every time you go to post. Your visuals don’t match the caliber of your work, and it’s costing you confidence (and probably a few dreamy clients too).
In just 3 days, we’ll create a strategic, scroll-stopping identity that finally feels like you, so you can start showing up with confidence now, not ‘once you finally get your brand together.’
You’ve outgrown the look you started with, but don’t need a months-long overhaul
You’re ready for visuals that feel aligned, elevated, and easy to use
You want to feel proud of your brand again — not just relieved it’s done
Brand Strategy Session
A 60-minute call to clarify your vision, voice, and audience — so we can build a brand that feels like you and connects with the people you actually want to work with.
Visual Brand Direction
A curated look + feel that sets the tone for your brand. Think: moodboard, vibe check, and visual anchors to make sure everything we design feels aligned from the start.
Brand Identity Design
A custom logo suite (primary, alt, icon, submark), typography, and colour palette, designed to give you a signature visual presence that works everywhere you show up.
Branded Textures
Your custom brand texture or pattern set adds personality and depth — helping your brand feel unique, layered, and unmistakably yours.
Brand Style Guide + Video Walkthrough
So you stay consistent and cohesive without wondering what “on brand” even means anymore.
Social Launch Graphics
A set of branded Instagram graphics so you can share your new brand with the world and actually feel excited to be seen.
Day One: Brand Clarity + Visual Direction
We start by mapping out where you are and where you're headed — clarifying your positioning, voice, and visual tone. You’ll leave this day feeling clear on how your brand should feel and why it works.
Day Two: Your Brand — Brought to Life
Your new brand visuals are revealed—a full brand identity crafted to match the depth, energy, and expertise behind your work. You’ll get your logo suite, font system, color palette, and textures — all built to elevate how you show up across every platform.
Day Three: Refinement + Ready-to-Launch
We refine every detail together, making sure your brand feels grounded in who you are and where you're heading. Final files are prepped for social, web, and wherever else you show up.
$4,000 CAD or 2 payments of $2K CAD
+ Save 15% when booked in tandem with a website design (see The Branded Home below)
Brand world building
You're no longer trying to be one of the best — you are. But your brand still feels like a muted, safer version of you, and it’s become the bottleneck every time you try to raise your rates, post content, or step into bigger opportunities.
The Inner Muse isn’t just an aesthetic upgrade — it’s a 4-week brand evolution that brings your voice, values, and perspective into full view. We’ll shape the strategy, messaging, and visual identity to reflect the depth of your work — and resonate with the right-fit clients who are ready to pay for exactly what you bring to the table.
Two 90-minute deep dives to uncover your lived experience, values, story, and vision — so we can shape a brand that reflects the real depth of who you are and what you’re building next.
Comprehensive Brand Messaging System
We’ll craft your brand voice, key phrases, audience connection points, messaging angles, and brand stories — so you can write, speak, and sell with magnetic clarity.
Signature Method & Differentiation
We’ll distill your process into a distinct framework or philosophy — making it easy for clients to understand your approach, trust your expertise, and pay premium rates for it.
Art Direction & Brand Experience
We’ll build a full sensory brand vision — from visual mood to art direction to the feeling your audience walks away with — ensuring your brand holds every part of you.
Complete Visual Identity & Brand World Design
A signature brand world designed for depth, recognition, and resonance:
- Logo suite (primary, alternates, submarks, icons)
- Custom typography + colour palette rooted in design psychology
- Branded textures, patterns, and/or illustrations that make your brand instantly recognizable
- Sub-branding for your signature offer, approach, or program
Weekly check in calls for thoughtful, collaborative refinement, plus a comprehensive brand guide with everything visual and verbal— making 'that's so on brand' your new favourite compliment.
Social Launch Kit
Branded Instagram graphics to reintroduce your brand with intention — plus 5 editable Canva templates to help you keep showing up with high standards from day one.
Final Brand Strategy & Rollout Session
A dedicated session to walk through how to implement and sustain your new brand presence—so the momentum doesn’t stop when the project ends.
We’ll work together over four focused weeks to shape a brand world that reflects your depth and positions you for what’s next.
Week 1: Strategy Deep-Dives & Discovery
We begin with two intentional interviews to uncover the full depth of your story, perspective, and lived expertise — the pieces that make your brand truly resonate. From there, I’ll start building your brand foundation: your positioning, voice, and messaging system.
Week 2: Messaging, Differentiation & Brand Voice
Your words, beliefs, and unique way of working come to life through a comprehensive messaging system — including your brand voice, taglines, signature method, messaging angles, and brand stories. This is what makes it feel like you and makes you instantly recognizable in your space.
Week 3: Visual Direction & Identity Design
With your message locked in, I bring your visuals into alignment. You’ll receive a full creative direction and brand identity suite — logo system, colour palette, typography, and vibe — designed to elevate your aesthetic, feel like you, and work seamlessly across every platform you lead on.
Week 4: Brand Ecosystem, Guidebook & Rollout
We refine every detail and build the rest of your brand world: textures, patterns, sub-brand assets, and graphics that pull it all together. You’ll get everything delivered in a detailed Brand Guidebook and a personal walkthrough video — plus launch assets and a rollout session so you can show up with clarity and confidence from day one.
$9,000 CAD or 3 payments of $3K CAD
+ Save 15% when booked in tandem with a website design (see The Branded Home below)
Website design
Your brand deserves a home that actually works. The Branded Home turns your visual identity and message into a site that’s clear, strategic, and easy to navigate — so your brand doesn’t just look legit, it functions like a valuable part of your sales process.
Built in Showit and available as an add-on to any branding package, this is a collaborative, low-stress process that results in a site you’re actually proud to share.
Best for: newer brands, service providers launching a new offer, or anyone ready to upgrade from DIY without the timeline of a full custom build.
What’s included:
- Strategy call to align site goals + structure
- Up to 5 pages of customization: reworking layouts, adding custom code, layering in movement, and personalizing every visual detail
- Copy placement and basic SEO
- Mobile optimization
- Handover tutorial
Best for: established brands with layered offers, educators, or service providers building an immersive online presence
What’s included:
- Strategy call to map out structure, content flow, and key goals
- Custom site design (up to 6 pages) — built to guide your dream clients from just found you to ready to book
- Mobile optimization
- SEO basics + standard integrations (forms, scheduler, email marketing, etc.)
- Custom-coded details and movement to create an engaging, high-end user experience.
- Handover training so you can confidently make updates
VIP Design Day
when your brand needs a glow-up, yesterday.
This is your dedicated day to finally catch up with your brand. Whether it’s refining your website, refreshing your logo, creating social templates, or designing print materials — we’ll map out your priorities in advance, then I’ll spend 8 focused hours giving your brand an aligned and strategic glow-up.
1 day intensive - $2,500 CAD
What's included? →
✔️ 8 hours of focused design time (aka: me in full deep-work mode)
✔️ Ongoing feedback throughout the day via email (plus one optional video check-in!)
✔️ A full day of high-impact updates:
- Website tweaks (new pages, layout updates, mobile cleanups)
- Brand refresh (fonts, colours, logo refinements)
- Digital or print collateral (Canva templates, signage, packaging—you name it)
✔️ All final files, prepped and ready to use by the end of your day
includes:
back →
Holistic Brand Strategy
& Messaging Kit
Clarify your voice + Magnetize your message
When we’re done, you’ll walk away with:
- Clarity in your voice
- Confidence in your positioning
- And messaging that makes your dream clients feel like you’re reading their minds.
2 week intensive - $5,200 CAD
What's included? →
We’ll dig into your vision, values, audience, and lived experience — so your brand reflects more than what you do. It reflects you.
Messaging System
Plug-and-play copy for your site, socials, and offers — including your brand voice, taglines, story, and key talking points that actually sound like you.
Audience & Positioning Guide
Deep insights into your dream client's mindset — plus how to speak to them in a way that builds trust and makes you the obvious choice.
Signature Method Framework
We’ll map out the process behind your magic — the clear, ownable method that makes your work feel uncopyable.
Art Direction
A storytelling-driven moodboard, photo direction, and visual cues to help you show up in a way that looks as aligned as it sounds.
includes:
back →
A couple of years ago I said bye-bye to months-long timelines and juggling 4-5 projects at once, and switched over to a one-client model. That means you get to enjoy shorter, more efficient timelines, whilst all my creative energy, neurodivergent hyperfocus, and flow-state thinking are locked in on you.
I truly do 'live' your brand – my best taglines and logo concepts have come to me when I’m falling asleep, walking my dogs, or in the shower. With my undivided attention, you’ll see a meaningful ROI faster, experience seamless revisions, and always know exactly what comes next.
Now, the only question is… Which experience will you choose?
Roll out the red carpet
Introducing the Holistic Branding Method™—a blend of strategy, psychology, and design.
APPROACH
More than just branding, it's creating a living, breathing experience that feels like YOU, connects on a deeper level, and brings you closer to your dreamiest clients.
Your Essence
PILLAR 01.
The foundation of a brand that feels undeniably you.
Your values, perspective, and way of thinking shape how your brand shows up in the world. Before you can create a brand that stands out, you need one that feels aligned—a natural extension of who you are and what you stand for.
Your People
pillar 02.
Your brand isn’t for everyone—it’s for the right people.
Understanding their psychology, desires, and motivations means you can speak their language effortlessly. From messaging to visuals, your brand will feel so aligned with what they’re looking for, they won’t just want to work with you—they’ll feel like they belong in your world.
Your Alchemy
pillar 03.
Where your brand stops being just a business and becomes an experience.
This is the step where your essence and your people meet to turn your brand into something people feel. Through strategic storytelling and intentional visuals, we shape a brand that’s unmistakably you and instantly resonates with the right people.
Coldwater skin Bar →
Luna Extension Studio
Isabelle had built a loyal clientele in her home studio, but she was ready for more—expanding into a commercial space, raising her prices, and positioning herself as a go-to skincare destination. But, her brand wasn't built to grow with her, and still felt like a small, home based business.
Old SOul interior design
Before honey + co.
We rebranded Coldwater Skin Bar to stand out in a crowded market—not as another sterile, medical-feeling clinic but as a high-end, laid-back space where results-driven skincare meets a welcoming, feel-good experience. With this new, elevated presence, Isabelle confidently stepped into her next level—attracting premium clients and booking out her new space with ease.
After honey + Co.
- Successfully transitioned from home studio to a high-end commercial space
- Differentiated herself from cold, clinical competitors with a more inviting, feel-good brand
- Hired a full team and expanded her services offered
- Raised her prices and consistently booked out at premium rates
- Social media and print materials created a seamless, high-end client experience
- Brand identity made it effortless to translate into a website that converts
Key Results
How intentional branding helped Isabelle scale from home studio to high-end skincare destination.
Colwater Skin Bar
Old Soul Interior Design
Coldwater skin Bar
Luna Extension Studio
Krystal had a strong creative vision but felt like her brand wasn’t fully capturing the depth of her work. Her brand felt inconsistent, which made it difficult to attract the high-end projects she truly wanted.
Old SOul interior design →
Before honey + co.
With a refined brand and website that showcases her unique expertise, Krystal now attracts dream clients effortlessly, charges premium rates with confidence, and has expanded her business in ways she once only imagined.
After honey + Co.
- Went from booking small, one-off projects to large-scale redesigns and renovations at multiple 5-figure rates
- Landed features in major publications, including Architectural Digest
- Website now simplifies the sales process, making it easier to sign clients at higher rates
- Hired an assistant and brought her partner on full-time as a team member
- Expanded her business with a brick-and-mortar shoppe for curated decor
Key Results
"I'm finally commanding the right clients and price-points!"
krystal reinhard
Coldwater skin Bar
Luna Extension Studio →
Rachel came to me before she even launched her business. She had a clear vision of what she wanted Luna Extension Studio to be—an elevated, go-to destination for high-end hair extensions—but she needed help bringing that vision to life in a way that would attract the right clients from day one.
Old SOul interior design
Before honey + co.
We built a brand from the ground up that positioned Luna Extension Studio as the place for luxury extensions. Through strategic branding, a refined visual identity, and a conversion-focused website, we helped Rachel establish a business that not only looked high-end but also resonated deeply with her ideal clients. Her brand was designed to grow with her, making it easier to scale from a solo chair to a full-fledged salon.
After honey + Co.
- Successfully launched with a high-end brand presence that immediately attracted dream clients
- Website designed to convert visitors into bookings, making growth seamless
- Expanded from a single-chair studio to a nine-chair salon in just two years
- Established a strong, recognizable brand that set her apart in the competitive hair extension industry
Key Results
Luna Salon
"I truly believe it was part of my instant success."
Rachel Proctor
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What kind of brand will you be?
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bespoke
bohemian
personal
timeless
raw
wholehearted
dynamic
bespoke
bohemian
personal
timeless
raw
wholehearted
“She made growing a brand fun, not stressful.”
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
Herkind
Jordana Nazzicone
Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.
Women's Hormonal Nutrition Consultant
Katherine Haysbert
Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.
Humankind Advisory
Jackie Hanafie
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