But these days, you’re glued to your Instagram feed, watching as your competitors build beautiful businesses and effortlessly snap up the clients you wanted.
Meanwhile, you’re over here…
competing on price forcing yourself into strategies that don’t feel right trying to do it all on your own
. . . and feeling like you’ll never be enough.
Now, after years of helping good-hearted shops and service boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
Psst—it absolutely is.
Think of it this way: we wouldn’t set out to build your dream home without a clear blueprint and a firm foundation.
The same applies to your business: that’s where strategy comes in.
Our Holistic Brand Strategy™ method looks at your business as a whole to understand your value, clarify what truly sets you apart, and map out a plan for the impact you want to make on your clients and the world.
Let’s create your custom plan for a brand that stands out and succeeds. With your Brand Strategy Roadmap in hand, you’ll walk away with clarity on how to achieve your business goals and connect with your people on a deeper level – no matter how crowded your market feels.
Brand purpose
Core values
Target audience profiling
Competitive landmarking
Unique differentiator
Positioning framework
Core messaging
Voice and tone
Photography direction
Design direction
Stylescape
Preliminary colour palette
*Brand strategy is non-inclusive of design execution (see next offering)
Apply to work together
You want a strategy for standing out and the brand image to bring it all to life. We’re here for it.
With emotion-evoking visuals designed to increase your bottom line, you can finally forget about what your competitors are up to – because you’ll be too busy serving your dream clients and customers.
Your design experience is completely tailored to your needs; no two packages are the same. We’ll provide you with a custom quote for every visual touchpoint on your unique customer journey, so that connecting with your people will feel easier and more effective than ever.
Brand identity design
Logo design
Typography selection
Colour palette
Pattern design
Brand art or texture
Illustration
Brand guidebook
Business card design
Signage design
Hangtag design
Guides or booklets
Packaging design
Instagram graphics
Website design
For a custom estimate and timeline, apply to work together.
Apply to work togetherCue the living room dance party . . . it’s time to collaborate! We’ll send you an intake form so you can fill us in on where your brand is right now.
We review your intake form, gather our research into a brief presentation, and hop on a deep-dive call with you to better understand your brand and target audience. Chelsea will spend the next 2-3 weeks nerding out during dog walks and having aha moments in the shower as we develop your one-of-a-kind strategy.
This is where it gets real. We’ll send over your custom strategy roadmap for building a brand that stands out, then we’ll jump on a call to chat about how we could bring it all to life in the design phase.
If you’ve opted for design execution, we’ll spend the next 6-8 weeks translating your strategy into an aligned brand identity complete with your typography, colour palette, logo, and more. Not sure how you want it all to look? No problem. It’s our job to design a brand that connects with your audience – and we’re pretty sure you’ll be obsessed with it too!
If a new website is part of your design execution, we’ll get to work carrying your brand’s strategy and design into your business’s online home. We map out each section, plan your calls to action, and give you content writing prompts to make sure your site doesn’t just look good, but also drives sales.
As your business continues to grow, we’re here for all your design needs. We love supporting our clients through every season and stage of business!
Take a peek at our Holistic Brand Strategy™ + emotive design expertise in action. →
Naturopaths
Hair Salons
Floral Shops
Yoga Studios
Lifestyle Boutiques
Interior Designers
Coffee Shops
Day Spas
Wedding Vendors
Expert Consultants
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
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@honeyandcocreative