Beauty Opus is an educational app that empowers and supports hairstylists to progress in their careers so they can build a fulfilling and abundant career and life, both inside and outside of the salon.
Katie approached us ready to take the beauty industry by storm with an approach to education for stylists that has never been seen before. With over a decade of experience as a master stylist, celebrity stylist, mentor, and salon owner, Katie was ready to bring her wealth of knowledge to a new audience – an audience that isn't bound by place or time. The task at hand was to build a brand that would capture the attention (through visuals) and hearts (through messaging) of fellow stylists who are looking for something more out of their career, and are ready to take things into their own hands to make it happen.
I call the style we aimed to convey through the brand: "Confidence Personified." Beauty Opus is modern and minimal, but with bold colours, clean lines and a feminine edge. The branding is specifically designed to stand out and make a statement within the hair industry by utilizing a unique retro aesthetic that feels timeless, instead of trendy. The warm, bright colours are eye-catching, energetic, and inviting, complimented by shades of green to symbolize the growth that Beauty Opus represents in a stylist's career.
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