Humankind is a boutique communications agency helping NGOs and INGOs expand their reach, increase their influence, and maximize their impact through avant-garde, results-focused communication and PR rooted in modern storytelling.
Jackie came to us with the dream of transforming from freelancer to boutique communications agency. She'd spent years working for NGOs and INGOs herself, and was ready to position her skills, knowledge and experience as a high-end resource, with the goal to eventually bring on supporting team members. With most of Jackie's competition being fellow freelancers, we set out to build a brand that portrayed a high-end, specialized agency to reflect Jackie's expertise and passion for the industry.
We had a goal to create a strong sense of trust with Jackie's potential clients through her branding and website. The Humankind aesthetic is minimal and classic, but with personality for a professional, yet approachable look that would stand out against the more corporate and masculine branding that is to be expected from brands in this industry.
Post branding and web design project, Jackie's business took off, allowing her to consistently win dream client contracts like UNICEF and World Wildlife Fund. Jackie has also been able to bring on several team members to support the demand for the important, rewarding and impactful work that Humankind takes on. There's no telling where Humankind's growth and influence will go next!
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@honeyandcocreative