Sustainable luxury swimwear - Los Angeles, CA


Brand Strategy, Messaging, Brand Design

Swim Kindly

Mikkel designs and produces sustainable, sexy bikinis for adventurous women who don't want to make sacrifices with their swimwear. Mikkel suits are designed to prioritize your comfort, embrace your style, flatter your body type, and withstand the test of travel and time. Feel good buying your new favourite bikini knowing that you're contributing to a sustainable future by supporting the use of recycled material, ethical production, and a give-back initiative with a donation made for each purchase to contribute to keeping your favourite destinations clean.

About the project

Founder and visionary Carli approached us to brand her new bikini line, knowing that although the market was saturated, her product was needed. As a self-professed bikini aficionado herself, she was fed up with buying low-quality, uncomfortable, and unsustainable swimwear that didn't last more than a season - even from the most high-end brands out there. We set out to design a modern, boho-inspired brand, that would appeal to style obsessed and eco-conscious women searching for a go-to, timeless bikini they'll want to take along for each new passport stamp.

The Approach

While most competitor brands portray either a bold and edgy or luxurious and feminine aesthetic, our goal with Mikkel was to go against the grain and create something that would speak to the heart of the target audience (adventure-obsessed women who refuse to sacrifice comfort, style, or sustainability). We decided to create a luxurious feeling brand identity that is still down to earth, to reflect the values and personality of our ideal customer. Elevated and luxurious, yet approachable and welcoming.

Based in beautiful Victoria BC, Canada, serving worldwide.

Like hot takes, living room dance parties, branding advice, and rescue dog cuddles?

Come hang with me on instagram

© 2023 Honey & Co. Creative, All rights reserved | Privacy | Terms | Site BY HONEY & CO. ♥