Brand Strategy
Brand Identity Design


One in five women struggle with adult acne; a number that continues to rise as environment and lifestyle factors become increasingly disruptive to female hormones. With a background in Naturopathy, Jordie is a skin-health specialist on a mission to help women heal their acne, naturally. Herkind exists to empower women with skincare knowledge and solutions rooted in naturopathic principles.

Creative notes

Brand Keywords

Empowering, Sustainable, Feminine, Honest, Classic, Inviting, Compassionate
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